Job
Description
Role Overview: We are looking for an experienced and data-driven Campaign Manager, primarilyto lead our SMS marketing efforts. The role is responsible for planning, executing, and optimizing SMS campaigns across various business lines. A key focus area is evaluating the effectiveness of the SMS channel , using performance metrics to guide decisions on whether a campaign should be executed. The ideal candidate will work closely with multiple internal and external stakeholders , ensuring seamless coordination, accurate targeting, and impactful messaging that drives results. Key Responsibilities: Campaign Planning & Execution End-to-end ownership of SMS campaigns across customer lifecycle stages – acquisition, engagement, retention, and win-back. Develop campaign plans aligned with product, sales, and customer experience objectives. Collaborate with business units to understand campaign goals, define targeting logic, and finalize messaging. Performance Tracking & Decision Making Evaluate campaign effectiveness using key telecom metrics such as CTR, conversions, opt-outs, TG-CG delta and conversions. Maintain dashboards and trackers to monitor campaign health. Make execution decisions (go/no-go) based on performance forecasts and past learnings. Drive test-and-learn frameworks to continuously improve channel effectiveness. Stakeholder & Partner Management Liaise with internal teams (Product, Sales, Legal, Analytics, Customer Service) for campaign inputs, approvals, and feedback. Coordinate with external vendors, aggregators, and platform partners for campaign execution and delivery. Ensure compliance with telecom regulations and internal governance protocols. Qualifications & Experience: 3–6 years of experience in campaign management, CRM, or telecom marketing. Strong analytical skills and experience in using data to drive marketing decisions. Ability to handle multiple stakeholders and lead projects end-to-end. Excellent communication, coordination, and project management skills. Preferred Skills: Familiarity with telecom customer lifecycle and segmentation. Hands-on experience with campaign management or marketing automation tools. Working knowledge of A/B testing, control group analysis, and performance attribution. Understanding of regulatory norms in telecom communication (DND, TRAI, etc.). You Will Thrive in This Role If You: Are passionate about data-backed decision making. Enjoy taking ownership of outcomes, not just tasks. Can balance execution speed with accuracy and governance. Have a collaborative mindset and can work seamlessly across teams. Show more Show less
