Business Head

Job Description

This role is for one of the Weekday's clients Min Experience: 10 years Location: Mumbai JobType: full-time We are seeking a visionary and results-oriented Business Head to lead the development of a new B2B marketing solutions vertical for the alcoholic beverages industry in India. This is a leadership position with full P&L responsibility, ideal for a dynamic professional with deep industry expertise across sales, marketing, and distribution. The successful candidate will be responsible for building this vertical from the ground up—transforming an existing consumer-facing content platform into a thriving B2B solutions agency. Requirements Key Responsibilities: Strategic Leadership & Business Transformation Define and execute the overall strategy for transitioning a B2C content platform into a scalable B2B marketing solutions business. Establish differentiated B2B offerings tailored to the unique needs of alcoholic beverage brands operating in India. Position the company as a strategic thought leader and trusted advisor in this domain. P&L Ownership & Financial Performance Lead end-to-end financial management for the B2B unit, including budgeting, forecasting, and profitability. Drive revenue growth while optimizing operational efficiency and achieving margin targets. Sales & Business Development Personally lead B2B sales efforts, establishing high-impact client relationships with marketing heads and brand decision-makers. Expand the pipeline through consultative selling, building strategic partnerships, and securing long-term engagements. Oversee proposal development and negotiate contracts to close high-value deals. B2B Marketing & Communications Develop the go-to-market plan for the B2B vertical, incorporating digital outreach, PR, event participation, and brand storytelling. Guide the production of compelling marketing assets, sales decks, and case studies that showcase service impact. Ensure the current consumer brand aligns with the new B2B positioning. Consulting & Market Entry Support Advise international brands on their India market strategy including regulatory guidance, distribution planning, and consumer behavior insights. Maintain a strong network of contacts across India's alcoholic beverage distribution landscape. Team Leadership Build and lead a high-performing cross-functional team across sales, client servicing, strategy, and project execution. Set performance benchmarks, foster a collaborative culture, and develop talent within the organization. Operational Excellence Streamline processes for delivery of experiential campaigns, brand partnerships, community-building efforts, and IP creation. Ensure high standards of project delivery, client satisfaction, and operational scalability. Candidate Profile: Must-Haves: 10-15 years of experience in the Indian alcoholic beverages industry. Proven success in leading business units with full P&L ownership. Deep understanding of sales, marketing, and distribution within the sector. Strong experience in B2B business development with a focus on service-led solutions. A strategic thinker and executor with the ability to translate vision into action. Demonstrated excellence in team leadership, stakeholder management, and client relationships. Passion for innovation, brand building, and new business creation. Outstanding communication and negotiation skills. Sound understanding of experiential marketing, brand alliances, and industry best practices. Familiarity with regulatory dynamics in the alcohol sector in India. MBA or equivalent from a top-tier institution (preferred). Preferred: Prior leadership role at a marketing agency or consulting firm focused on premium consumer brands. Experience launching international beverage brands in India. Strong existing relationships with hospitality, luxury, and lifestyle brands.