Business Head Influencer Marketing

Job Description

As the Head of Influencer Marketing, you will be responsible for developing and leading our influencer marketing division. You will develop strategies and implement large-scale influencer campaigns, build strategic partnerships with both existing and new clients, lead a team, and ensure campaigns are creatively impactful and ROI-driven. This is a leadership role that requires both high-level strategic thinking and hands-on execution. Key Roles & Responsibilities: Key Roles & Responsibilities 1. Strategic Leadership Build the overall influencer marketing strategy aligned with brand objectives (awareness, engagement, conversions). Define KPIs, benchmarks, and reporting formats for all campaigns. 2. Team & Campaign Management Build, mentor, and lead a high-performing influencer marketing team. Oversee day-to-day execution of influencer campaigns: briefing, client meetings, contract negotiations, coordination, tracking, and content approvals. 3. Influencer Relationship Building identity and onboarding influencers across micro, macro, and celebrity tiers. Establish long-term relationships with creators, agencies, and talent managers. Curate relevant influencer lists for different brand verticals or campaign goals. 4. Performance & Optimisations Use influencer marketing tools and dashboards to track real-time performance. Analyse campaign metrics, including engagement, reach, sales uplift, and ROI. Optimise influencer selection and budgets based on performance data. 5. Content & Trend Integration Monitor social trends, pop culture, and creator-led formats (e.g., GRWM, unboxings, brand POVs). Suggest innovative content directions to ensure influencer content stays engaging and platform relevant. 6. Compliance & Brand Safety Ensure brand alignment, content quality control, and adherence to influencer disclosure and platform guidelines. Manage contracts, payments, and deliverable timelines with legal and finance teams. Requirement • 3-4 years of relevant experience in influencer marketing & client servicing, with at least 2 years in a leadership role • Proven track record of planning and executing large-scale influencer campaigns. Excellent understanding of platforms: Instagram, YouTube, LinkedIn, Quora. • Strong network of creators and agency partners across key verticals. Solid analytical skills; ability to interpret campaign data and drive insights. • Familiarity with tools like Canva, Qoruz, Plixxo, One Impression, Klug, or in-house influencer tech platforms. • Strong communication, leadership, and negotiation skills. Entrepreneurial mindset with a passion for storytelling and digital culture. Preferred Qualifications: • Experience with D2C, lifestyle, or beauty brands. • Exposure to international influencer campaigns. • Knowledge of paid media amplification and affiliate marketing strategies. • Access to top creators and trendsetting brands. What you Will Get: •A high-impact Leadership role with Strategic ownership. •Access to top creators and trendsetting brands •Opportunity to build and scale a growing team