Business Development Specialist

Purpose:

Key Responsibilities

• Conduct detailed discovery calls to understand brand goals and recommend suitable influencer‑marketing strategies on the spot.
• Develop customised proposals, budgets and campaign ideas during or immediately after conversations, drawing on deep knowledge of influencer trends and past success stories.
• Collaborate with the outreach specialist to ensure that presentations and sales decks are polished, on‑brand and tailored to each prospect.
• Present proposals, handle objections and negotiate terms to close 10-12 Deals monthly.
• Maintain strong relationships with key decision‑makers; continuously gather and record crucial information about brands’ evolving needs.
• Provide guidance and feedback to the outreach specialist and coordinate with internal teams to improve lead qualification, messaging and presentation quality.

Required Skills & Experience

• 3–5 years of experience in Influencer marketing, business development, preferably in influencer marketing, digital media or advertising.
• Deep understanding of influencer ecosystems, campaign formats, platform algorithms and performance metrics.
• Ability to think strategically and offer instant solutions tailored to a brand’s objectives during live calls.
• Demonstrated success in building and delivering visually compelling presentations; strong storytelling and pitching skills.
• Proven track record of meeting or exceeding revenue targets and managing full sales cycles from discovery to contract closure.
• Excellent interpersonal and negotiation skills; adept at building rapport and trust quickly.