Business Development Manager (BDM)

Position: Business Development Manager (BDM)
Location: Bhopal, Madhya Pradesh
Reporting to: Project Director / CEO, Federation
Salary Range: Negotiable based on experience
Experience Required: 6 – 10 years
Qualification: MBA/PGDM (Marketing, Agribusiness, Rural Management) or relevant field

Role Overview

The Business Development Manager will be responsible for driving procurement, market linkages, sales strategies, and institutional tie-ups for Kodo-Kutki (millets). The role demands strong skills in agribusiness development, supply chain management, and marketing to ensure sustainable growth of the FPO/Federation-led millet procurement and value chain project.

Key Responsibilities

1. Procurement & Supply Chain

• Support Farmer Producer Organizations (FPOs) in procurement planning through MP e-Uparjan / project mechanisms.
• Monitor aggregation, storage, and quality control of Kodo-Kutki grains.
• Ensure timely logistics, warehousing, and federation-level stock transfers.
• Coordinate with procurement experts for meeting government-set targets.

2. Market Development

• Identify and establish institutional buyers (government schemes, ICDS, PDS, mid-day meals, tribal welfare, etc.).
• Develop B2B and B2C marketing channels for millet (raw grains, processed rice, and value-added products).
• Explore tie-ups with retail chains, e-commerce platforms, and food processing industries.
• Drive branding and promotion of “Shri Anna / Nutri-Cereals” (Kodo-Kutki) at state and national level.

3. Financial & Business Planning

• Prepare business plans, DPRs, and proposals for financial institutions (e.g., NABARD, Banks).
• Ensure profitability and sustainability of procurement and sales operations.
• Track revenue, margins, and provide regular MIS reports to management.

4. Stakeholder Engagement

• Build partnerships with government departments, NGOs, CSR initiatives, and private sector players.
• Facilitate linkages between FPOs, federations, and processors.
• Conduct negotiations with buyers and finalize contracts.

5. Promotion & Awareness

• Organize millet fairs, buyer-seller meets, and exhibitions.
• Promote consumer awareness campaigns on millet nutrition and recipes.
• Develop marketing collaterals, product brochures, and digital campaigns.

Required Skills & Competencies

• Strong experience in agribusiness / food supply chain / commodity trading.
• Proven track record in institutional sales and market development.
• Knowledge of millet crops, procurement systems, and government policies (PDS, MSP, FPO).
• Excellent negotiation, communication, and stakeholder management skills.
• Proficiency in MS Office, data analysis, and business reporting.
• Ability to travel extensively across project districts.

Impact of the Role

The BDM will play a key role in making the Kodo-Kutki project sustainable by ensuring smooth procurement, expanding market access, and establishing millet as a mainstream grain in both government and private markets.

Job Type: Full-time

Pay: Up to ₹70,000.00 per month

Language:

• English (Preferred)

Work Location: In person