Marketing Expert

Job Title: Marketing Expert (Minor Millets – Raw, Rice & Value-Added Products)
Location: Bhopal
Reporting To: CEO

Salary Range:

negotiable based on experience and performance

Educational Qualification:

• Master’s Degree in Marketing / Agri-Business / MBA (Marketing) / Rural Management / Food Technology
• Preference will be given to candidates with certifications in Digital Marketing or Agri Marketing

Experience:

• Minimum 6 to 10 years of relevant experience in agri-product marketing, especially millets or similar niche food commodities
• Proven experience in B2B/B2C marketing, product branding, and market linkages

Key Responsibilities:

1. Market Development & Linkage

• Develop and implement marketing strategies for raw, rice, and value-added millet products
• Identify and establish partnerships with institutional buyers, modern retail chains, exporters, online platforms (e-commerce), and government departments
• Organize buyer-seller meets, trade fairs, and millet-focused exhibitions

2. Branding & Promotion

• Develop and promote a unified brand for millet-based products from Federations
• Support in packaging design, labeling, and certifications (FSSAI, organic, millet logo,
• Promote products through digital platforms (Instagram, Facebook, Amazon, ONDC, Flipkart, etc.) and local/regional marketing channels

3. Value Chain Analysis & Strategy

• Assess value addition opportunities in products like millet cookies, snacks, flakes, ready-to-cook mixes, etc.
• Prepare cost-benefit and market feasibility reports for new product launches

4. Market Intelligence & Monitoring

• Maintain updated data on price trends, competitor analysis, and buyer preferences
• Track sales, inventory, and performance of each product line

Key Skills:

• Strong communication, negotiation, and interpersonal skills
• Knowledge of markets, millet consumer trends, and agri-supply chains
• Digital marketing and e-commerce understanding
• Strategic thinking and execution ability

Job Types: Full-time, Internship, Contractual / Temporary
Contract length: 12 months

Pay: Up to ₹50,000.00 per month

Work Location: In person