Shrianna Protsahan Consortium of Farmer Producer Co. Ltd

Job Title: Marketing Expert (Minor Millets – Raw, Rice & Value-Added Products) Location: Bhopal Reporting To: CEO Salary Range: negotiable based on experience and performance Educational Qualification: Master’s Degree in Marketing / Agri-Business / MBA (Marketing) / Rural Management / Food Technology Preference will be given to candidates with certifications in Digital Marketing or Agri Marketing Experience: Minimum 6 to 10 years of relevant experience in agri-product marketing, especially millets or similar niche food commodities Proven experience in B2B/B2C marketing, product branding, and market linkages Key Responsibilities: 1. Market Development & Linkage Develop and implement marketing strategies for raw, rice, and value-added millet products Identify and establish partnerships with institutional buyers, modern retail chains, exporters, online platforms (e-commerce), and government departments Organize buyer-seller meets, trade fairs, and millet-focused exhibitions 2. Branding & Promotion Develop and promote a unified brand for millet-based products from Federations Support in packaging design, labeling, and certifications (FSSAI, organic, millet logo, Promote products through digital platforms (Instagram, Facebook, Amazon, ONDC, Flipkart, etc.) and local/regional marketing channels 3. Value Chain Analysis & Strategy Assess value addition opportunities in products like millet cookies, snacks, flakes, ready-to-cook mixes, etc. Prepare cost-benefit and market feasibility reports for new product launches 4. Market Intelligence & Monitoring Maintain updated data on price trends, competitor analysis, and buyer preferences Track sales, inventory, and performance of each product line Key Skills: Strong communication, negotiation, and interpersonal skills Knowledge of markets, millet consumer trends, and agri-supply chains Digital marketing and e-commerce understanding Strategic thinking and execution ability Job Types: Full-time, Internship, Contractual / Temporary Contract length: 12 months Pay: Up to ₹50,000.00 per month Work Location: In person

Job Title: Marketing Expert (Minor Millets – Raw, Rice & Value-Added Products) Location: Bhopal Reporting To: CEO Salary Range: negotiable based on experience and performance Educational Qualification: Master’s Degree in Marketing / Agri-Business / MBA (Marketing) / Rural Management / Food Technology Preference will be given to candidates with certifications in Digital Marketing or Agri Marketing Experience: Minimum 6 to 10 years of relevant experience in agri-product marketing, especially millets or similar niche food commodities Proven experience in B2B/B2C marketing, product branding, and market linkages Key Responsibilities: 1. Market Development & Linkage Develop and implement marketing strategies for raw, rice, and value-added millet products Identify and establish partnerships with institutional buyers, modern retail chains, exporters, online platforms (e-commerce), and government departments Organize buyer-seller meets, trade fairs, and millet-focused exhibitions 2. Branding & Promotion Develop and promote a unified brand for millet-based products from Federations Support in packaging design, labeling, and certifications (FSSAI, organic, millet logo, Promote products through digital platforms (Instagram, Facebook, Amazon, ONDC, Flipkart, etc.) and local/regional marketing channels 3. Value Chain Analysis & Strategy Assess value addition opportunities in products like millet cookies, snacks, flakes, ready-to-cook mixes, etc. Prepare cost-benefit and market feasibility reports for new product launches 4. Market Intelligence & Monitoring Maintain updated data on price trends, competitor analysis, and buyer preferences Track sales, inventory, and performance of each product line Key Skills: Strong communication, negotiation, and interpersonal skills Knowledge of markets, millet consumer trends, and agri-supply chains Digital marketing and e-commerce understanding Strategic thinking and execution ability Job Types: Full-time, Internship, Contractual / Temporary Contract length: 12 months Pay: Up to ₹50,000.00 per month Work Location: In person