Business Development Executive (BDE)

Key Responsibilities

1. New Customer Acquisition

Identify, prospect, and generate leads for potential new clients in the following segments:

• Modern Trade: National and regional supermarket/hypermarket chains not currently supplied by us.
• HORECA (Hotels, Restaurants, Cafes): Approach establishments to supply packaged sweets for their menus, desserts, or gifting needs.
• General Trade/Wholesalers: Target distributors and large wholesalers who can place bulk orders and supply to local sweet shops and kirana stores.
• Corporate Sales: Identify opportunities for corporate gifting and canteen supplies.
• E-commerce: Assist in onboarding with Quick Commerce and other online platforms.
• Conduct cold calls, emails, and field visits to schedule meetings with decision-makers.
• Build and maintain a robust pipeline of potential clients.

2. Sales Process Management

• Manage the entire sales cycle from first contact to final order and handover to the Key Account team.
• Prepare and deliver compelling sales presentations and product samples to potential clients.
• Negotiate terms, pricing, and agreements within the authority limits provided by management.
• Prepare and submit formal proposals and quotations.

3. Market Intelligence & Reporting

• Conduct market research to identify new market trends, competitor activities, and potential opportunities.
• Provide regular daily/weekly reports on sales activities, pipeline status, and market feedback using a CRM or simple tracking sheet.
• Gather feedback from the market on product quality, packaging, and pricing to relay back to management.

4. Coordination & Support

• Collaborate closely with the Key Account Executive to ensure a smooth transition of new accounts after the first order.
• Coordinate with the logistics and production teams to ensure sample availability and feasibility of supplying new clients.
• Participate in sales meetings and strategy sessions.

Requirements :

• Any degree with minimum 3 years experience in packaged / ready to eat food segment
• Experience in handling modern trade customers
• Strong verbal and written communication skill in English and Tamil . Hindi will be added advantage
• Minimum 20% travel is essential in short notice

Job Types: Full-time, Permanent

Benefits:

• Health insurance
• Provident Fund

Work Location: In person