Business & Data Strategist

Role Overview

This role combines business analysis, growth strategy, and process optimization. You will work closely with the leadership team to:

• Identify new revenue opportunities within the Shopify ecosystem.
• Optimize current services, pricing models, and delivery processes.
• Suggest and validate go-to-market strategies based on data and market insights.
• Guide internal teams with actionable recommendations to improve merchant outcomes.

Key Responsibilities

1. Market & Opportunity Analysis

• Conduct in-depth market research, competitive benchmarking, and trend forecasting in the Shopify & e-commerce space.
• Identify new service opportunities based on merchant pain points, including app ideas, theme enhancements, CRO packages, and retention strategies.
• Analyze industry trends to spot untapped niches for Mastroke’s expansion.

• Gather and interpret data from Shopify analytics, e-commerce dashboards, UX tracking tools, and marketing platforms.
• Monitor key performance indicators (KPIs) for Mastroke’s services, such as conversion rates, customer acquisition costs, ROAS, churn rate, and AOV.
• Build automated reporting dashboards for leadership and team leads to track business performance.

3. Strategic Planning & Execution Support

• Collaborate with stakeholders to design go-to-market strategies for new and existing services.
• Recommend pricing models, promotional strategies, and positioning to increase adoption.
• Work with project leads to optimize workflows, reduce delivery time, and improve efficiency.
• Suggest Shopify integrations and automation tools that can enhance merchant performance.

4. Cross-Team Collaboration

• Engage with sales, marketing, design, and development teams to ensure data-driven decision-making.
• Participate in select client discovery calls to capture market needs and validate service opportunities.
• Create strategic presentations, pitch decks, and visual business plans for internal and stakeholder discussions.

Required Skills & Experience

• 4–8 years in business analysis, e-commerce strategy, or digital growth roles (preferably in the Shopify ecosystem).
• Strong understanding of Shopify platform capabilities, merchant challenges, and growth levers.
• Experience in creating business cases, GTM strategies, and ROI models.
• Hands-on expertise with e-commerce analytics, A/B testing, and funnel optimization.
• Familiarity with project management and collaboration tools (ClickUp, Asana, Trello).
• Strong communication and storytelling skills — ability to simplify complex insights for varied audiences.
• Analytical mindset with proficiency in data visualization and dashboarding tools (e.g., Looker Studio, Power BI, Tableau).
• Comfortable working with UX analytics (Hotjar, Microsoft Clarity), SEO tools (Ahrefs, SEMrush), and marketing automation (Klaviyo, Omnisend, HubSpot).

What We Value

• Growth mindset with a focus on measurable impact.
• Ownership and accountability in driving projects from insight to execution.
• Ability to work cross-functionally and influence without authority.
• Proactive problem-solving and the ability to anticipate market shifts.

Tools & Technologies You May Work With

(Familiarity with all is not mandatory but will be an advantage)

• E-Commerce Platforms: Shopify, Shopify Plus
• Analytics & Reporting: Shopify Analytics, Looker Studio, Power BI, Tableau
• UX & CRO: Hotjar, Microsoft Clarity, Google Optimize, Crazy Egg
• SEO & Market Research: Ahrefs, SEMrush, SimilarWeb
• Marketing Automation: Klaviyo, Omnisend, HubSpot
• Project Management: ClickUp, Asana, Trello

Why Join Mastroke?

• Be at the forefront of Shopify merchant growth.
• Work with a visionary leadership team building innovative solutions.
• Opportunity to create new revenue streams for a growing agency.
• Open culture where ideas are valued and execution is rewarded.

If you’re passionate about turning data into growth strategies and helping Shopify merchants scale profitably, we’d love to talk.

Apply now with your updated resume and portfolio of past strategy or analysis work.

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