Brand Manager

This role is for one of the Weekday's clients

Brand Manager

brand marketing, brand building, and brand management

Requirements

Key Responsibilities

Qualifications & Experience

• Brand Strategy & Positioning
• Develop and execute comprehensive brand strategies that align with business objectives and market opportunities.
• Define and refine brand positioning, value propositions, and messaging frameworks to ensure differentiation and market relevance.
• Lead annual and quarterly brand planning cycles, including goal setting, KPI development, and performance analysis.
• Brand Development & Building
• Drive end-to-end brand development initiatives, from concept to execution, ensuring alignment with consumer needs and market trends.
• Oversee the creation of brand guidelines, tone of voice, and visual identity assets to maintain consistency across channels.
• Identify and manage brand expansion opportunities, including new product development, innovations, and category extensions.
• Brand Marketing & Awareness
• Lead integrated brand marketing campaigns across digital, social, offline, and experiential channels to enhance brand awareness and consumer engagement.
• Work closely with performance marketing, content, and creative teams to ensure cohesive storytelling and seamless execution.
• Analyze campaign performance, consumer behavior, and market data to optimize brand marketing effectiveness.
• Branded Content & Communication
• Develop impactful branded content strategies that resonate with target audiences, strengthen brand identity, and enhance recall.
• Manage content production including video, digital assets, social content, and brand stories in partnership with internal and external stakeholders.
• Ensure all communication adheres to brand guidelines and amplifies brand equity.
• Brand Activation & Consumer Engagement
• Plan and execute high-impact brand activation initiatives across retail, experiential events, partnerships, and digital platforms.
• Collaborate with sales, trade marketing, and product teams to create meaningful brand experiences that increase consumer loyalty.
• Explore innovative activation formats that drive visibility and differentiation.
• Cross-Functional Collaboration & Stakeholder Management
• Partner with product, creative, PR, digital, and customer insights teams to translate brand goals into tangible outcomes.
• Coordinate with external agencies including creative, media, research, and production partners to deliver high-quality work on time and within budget.
• Manage budgets, timelines, and performance metrics to ensure strong ROI and brand impact.
• 5-8 years of progressive experience in brand management, brand marketing, or related fields within consumer-focused industries.
• Strong understanding of consumer insights, marketing funnels, and brand equity measurement frameworks.
• Demonstrated ability to lead cross-functional teams and manage multiple projects simultaneously.
• Exceptional communication, storytelling, and analytical skills.
• Proficiency in digital marketing, content creation, and campaign management tools is an advantage