Brand Manager

Profile: - Manager / Sr. Manager (Marketing & Branding- PR)

Location:

About the Company

Investment Banking, Institutional Equities, Wealth Management, Retail Broking, and Asset Management

About the Role

The Manager/ Sr. Manager – Marketing & Branding (PR) will be responsible for shaping and executing the group’s brand strategy, marketing communications, social presence and public relations initiatives. (ATL/BTL) The role focuses on enhancing brand visibility, strengthening corporate reputation, and positioning Systematix as a trusted thought leader within the BFSI sector.

Key Responsibilities

• Develop and implement integrated marketing, branding, and communication strategies.
• Drive PR and media relations to build strong brand recall and visibility.
• Collaborate with business leaders (Investment Banking, Equities, Wealth, etc.) to design impactful client-centric campaigns.
• Lead digital marketing, content development, and social media strategy for stronger engagement.
• Manage corporate events, sponsorships, and thought leadership programs to reinforce brand positioning.
• Ensure consistent brand messaging across all internal and external communication channels.
• Track market trends, competitor branding, and client perception to recommend improvements.

Qualifications

• MBA/PGDM in Marketing, Communications, or Business Management (preferred).
• Bachelor’s degree in Marketing, Mass Communication, or related field.

Required Skills

• Proven experience (5–10 years) in Marketing/PR within capital markets, asset management, or financial services.
• Strong creative and analytical abilities to drive innovative campaigns.
• Proven expertise in brand strategy, corporate communications, and PR campaigns.
• Strong digital marketing and social media management skills.
• Excellent relationship-building skills with media, industry bodies, and stakeholders.
• Strong leadership, communication, and storytelling skills.
• Ability to conceptualize and execute impactful marketing initiatives.