Brand Manager

Job Title:

Location:

About Nurturing Green:

Nurturing Green

CEO

lives and breathes brand storytelling,

Key Responsibilities:

1️⃣ Brand & Content Strategy:

• Define and evolve Nurturing Green’s brand voice and positioning

  across all channels, ensuring

  consistent messaging

  that resonates with our target audience.
• Develop a

  comprehensive content calendar and brand marketing plan

  that aligns with the company’s

  growth objectives.

• Identify and execute new brand-building initiatives

  across both digital and offline channels.

• Analyze consumer insights, trends, and market data

  to inform brand strategy and drive campaigns that are

  relevant, creative, and impactful.

• Act as a

  brand custodian,

  ensuring that

  every piece of content and communication

  reflects

  Nurturing Green’s personality, values, and aesthetic.

2️⃣ Content Development & Creative Direction:

• Own content creation across all customer touchpoints,

  including

  social media, brochures, customer service scripts, packaging, website content, A+ Content, SEO, ads,

  and more.
• Oversee the creation of

  multimedia content

  (videos, reels, graphics) that brings the brand to life.
• Ensure that all content is

  visually appealing, engaging, and aligned

  with the brand's

  design sensibilities and storytelling approach.

3️⃣ Social Media & Digital Presence:

• Lead the

  content strategy for all social media platforms

  — Instagram, Facebook, YouTube, Twitter, LinkedIn, WhatsApp, and any future channels.
• Drive

  social media engagement

  by curating

  relevant, trend-driven, and visually captivating content

  that connects with the audience.
• Manage

  CEO branding initiatives,

  developing content for

  CEO_Gardener

  to strengthen the brand’s

  thought leadership and PR presence.

4️⃣ Influencer & Community Engagement:

• Oversee

  influencer marketing strategies,

  building relationships with

  lifestyle influencers and creators

  who align with our brand values.
• Ensure

  influencer content is on-brand, authentic, and impactful

  in driving

  brand visibility and engagement.

• Build and nurture a community

  of

  brand advocates and enthusiasts

  through consistent communication and engagement strategies.

5️⃣ Brand Campaigns & Storytelling:

• Conceptualise and execute

  brand campaigns

  that tell

  meaningful stories

  around

  gardening, gifting, and sustainability.

• Partner with

  product teams

  to develop

  brand narratives

  for

  new product launches, packaging stories, and customer experiences.

• Ensure that

  every touchpoint

  — from

  ads and brochures

  to

  product descriptions and care instructions

  — tells a

  cohesive, compelling story.

6️⃣ Brand Health & Analytics:

• Monitor

  brand health metrics

  like

  engagement, sentiment, reach, and conversions.

• Use

  data-driven insights

  to

  refine the content and brand strategy,

  ensuring continuous improvement.
• Conduct

  competitive analysis

  to ensure that

  Nurturing Green

  stands out in the

  home décor and lifestyle space.

What We're Looking For:

vision for brand building, a flair for creativity, and the ability to execute:

• 5-6 years of experience

  in

  brand marketing and content strategy,

  with 1

  + years in a leadership role/directly working with the founder.

• Proven experience working with

  Agencies OR

  consumer brands, lifestyle, or FMCG sectors.

• Creative mindset, with a deep understanding of content trends

  across social media and digital platforms.
• Strong background in

  influencer management

  and

  community engagement.

• Exceptional communication skills,

  both written and verbal, with a natural flair for storytelling.

• Design sense and aesthetic understanding

  to ensure

  visual consistency across all touch points.

• Preference for candidates from

  MICA or other reputed institutions.

Persona:

We’re looking for someone who:

Type A personality

natural social media enthusiast

strong presence and communication style,

collaborative, yet decisive,

Why Join Us?

strategic leadership opportunity

key player in defining our brand voice and creative direction.

Shape the CEO’s personal branding efforts

founders and senior leadership