Brand Manager

This role is responsible for developing and executing brand strategies, managing marketing campaigns, and building brand awareness within the alcoholic beverage industry. This role requires a deep understanding of the Alcobev market, strong analytical skills, and the ability to collaborate with various teams.

Work Experience

Role & Responsibilities:

Brand Strategy & Planning:

• Develop and execute comprehensive brand strategies aligned with overall business goals.
• Conduct market research to identify consumer trends, competitive landscape, and market opportunities within the Alcobev sector.
• Define brand positioning, messaging, and visual identity to differentiate the brand in the market.
• Develop and manage brand guidelines and ensure consistency across all marketing materials.

Marketing Campaign Management:

• Plan, execute, and evaluate marketing campaigns across various channels (digital, social media, print, events, etc.).
• Collaborate with creative, digital, and other marketing teams to develop engaging and impactful marketing materials.
• Manage budgets and timelines for marketing campaigns.
• Monitor and analyze campaign performance, track key metrics, and optimize campaigns for maximum effectiveness.

Brand Performance & Analysis:

• Track and analyze brand performance metrics, including brand awareness, consumer perception, market share, and sales.
• Conduct regular brand audits and competitor analysis.
• Provide insights and recommendations based on data analysis to improve brand performance.

Stakeholder Management:

• Collaborate with sales, product development, and other internal teams to ensure brand consistency and alignment.
• Manage relationships with external agencies, including advertising, PR, and digital marketing agencies.
• Communicate brand strategy and performance updates to relevant stakeholders.

Industry Knowledge:

• Stay up to date on the latest trends, best practices, and emerging technologies in the Alcobev industry.
• Understand relevant regulations and legal requirements for marketing alcoholic beverages.

Qualification:

Skills Required

• Strong understanding of the alcoholic beverage market, including consumer behavior, market trends, and competitive landscape.
• Excellent analytical, communication, and presentation skills.
• Proficiency and experience with marketing analytics tools.
• Ability to manage multiple projects, work under pressure, and meet deadlines.
• Creative thinking and problem-solving skills.
• Strong leadership and interpersonal skills.
• Experience with digital marketing and social media management.
• Knowledge of relevant regulations and legal requirements.
• Experience in managing budgets and forecasting sales figures.
• Proven track record of successful brand building and campaign execution.