Brand Manager

Brand Manager – Crimzon | Mumbai | Full-Time

About Crimzon:

Crimzon is an affordable luxury women’s footwear brand with a growing omni-channel presence across India. With stores in Mumbai and Delhi and a strong digital footprint, we’re redefining fashion-forward comfort. We're seeking a dynamic, hands-on Marketing Manager to lead our in-house marketing function from our Mumbai HQ.

🔑 What You’ll Do:

🌟 Own, Nurture & Grow the Brand

• Lead marketing across digital, retail, PR, and influencer channels.
• Develop, nurture, and grow Crimzon’s presence with consistent storytelling and brand identity.
• Create and execute annual marketing calendars tied to product drops and retail seasons.

Branding, Packaging & Creative Direction

• Oversee brand visuals across campaigns, packaging, in-store branding, and merchandising.
• Work with designers and vendors to deliver premium, on-brand packaging and creatives.

Content & Shoots

• Build monthly content plans for Instagram, LinkedIn, Facebook & YouTube.
• Plan and execute product/editorial shoots and capture UGC/BTS content.
• Ensure steady content output across all marketing channels — social, email, PR, and retail.

Influencer & PR

• Manage influencer campaigns and stylist collaborations end-to-end.
• Maintain strong relationships with influencers, stylists, and media editors.

Performance & Analytics

• Track organic and paid performance; adapt strategy based on results.
• Measure ROI from in-store events, footfall, and retail activations.

Retail & Omni-Channel Marketing

• Drive store-level campaigns to boost footfall and sales.
• Collaborate with multi-designer stores and e-commerce partners on joint marketing.

Shopify & Digital

• Keep website visuals fresh and aligned with campaigns.
• Explore Shopify tools to enhance automation and e-commerce experience.

AI & Efficiency

• Use AI tools to streamline content creation and speed up delivery.

Events & Activations

• Plan and execute in-store events, partnerships, and brand experiences.

Customer Engagement

• Oversee community management and use feedback to guide campaigns.

What You Bring:

• 3–4 years in fashion/lifestyle/D2C marketing.

• Agency background

  with multi-brand experience, now ready to shift to the brand side.
• Strong visual sensibility, social trend awareness, and ability to keep content pipelines active.
• Proficiency in Canva, Instagram tools, Google Drive; familiarity with Shopify and AI tools is a plus.

Location:

Apply at:

• Own, nurture, and grow the voice of a fashion brand — join Crimzon.