Brand Manager

Seeking an experienced Brand Manager to drive growth for a leading beauty & personal care brand. The  role involves leading new product development, crafting impactful brand strategies, and executing  integrated marketing campaigns across digital, influencer, and experiential platforms. The ideal  candidate will have expertise in e-commerce/D2C, a strong understanding of consumer behaviour in the  beauty segment, and a proven track record in building premium brands. 

Location:

Experience:

Reports To:

Key Responsibilities:

• Drive brand growth across online, e-commerce, and D2C channels by delivering revenue and  market share targets. 

• Lead new product development (NPD) in line with the launch calendar, ensuring timely rollouts,  competitive pricing, and impactful packaging design. 

• Conduct market research and consumer insight studies to identify trends, triggers, and barriers  influencing purchase behaviour in beauty and personal care categories. 

• Define and implement brand positioning, pricing, and go-to-market strategies to strengthen  competitive advantage. 

• Develop and execute integrated marketing campaigns including digital, influencer  collaborations, experiential marketing, and strategic partnerships. 

• Manage social media strategy and content calendar to drive engagement, community building,  and brand advocacy. 

• Monitor category trends, competitor activities, and innovations to stay ahead in the dynamic  beauty and cosmetics market. 

• Ensure brand consistency across all touch points – packaging, communication, events, and retail  presence. 

• Plan and execute product launches, beauty events, trade shows, and photo/video shoots to  enhance brand visibility. 

• Lead, mentor, and manage a team across brand, digital marketing, and creative functions to  ensure flawless execution of brand strategies. 

• Foster cross-functional collaboration with sales, supply chain, and design teams to deliver  seamless product and campaign rollouts. 

• Measure campaign effectiveness, prepare insights-driven reports, and present  recommendations to management. 

• Align internal stakeholders with brand mission, vision, and long-term growth objectives.

Key Skills & Attributes:

• • Strong understanding of beauty, cosmetics, or personal care categories. • Expertise in brand management, digital marketing, and consumer behaviour analysis. • Proven track record in executing ATL/BTL campaigns with measurable results. • Creative thinker with a keen eye for emerging trends, innovation, and premium branding. • Excellent analytical, communication, and project management skills.