Job
Description
Position Title: Brand Manager Experience : 5 to 8 Years Location: Pune About Company: Malpani Arcade Private Limited is proud to bring the globally celebrated entertainment brand, Dave & Buster’s , to Bengaluru & Mumbai. Renowned for combining great food, drinks, arcade games, and event experiences under one roof, Dave & Buster’s offers a unique venue for unforgettable celebrations, corporate events, and casual get-togethers. Job Overview: We are looking for a passionate, strategic, and results-driven Brand Manager to join our dynamic marketing team. The ideal candidate will possess a strong foundation in brand management, coupled with the ability to drive innovative, high-impact online and offline campaigns. This role demands creative thinking, strong leadership, and a long-term brand vision, with proven expertise in ATL, BTL, and digital marketing strategies to strengthen brand equity and support business growth. Key Responsibilities: Develop and execute brand strategy to strengthen positioning and long-term brand equity. Lead ATL, BTL, and digital campaigns, ensuring seamless, integrated brand communication. Drive creative ideation and campaign concepts in collaboration with internal and external teams. Manage cross-functional collaboration, providing clear direction to marketing, design, and sales teams. Conduct market research, competitor analysis, and leverage consumer insights to refine strategies. Track campaign performance and ROI, delivering post-campaign reports and actionable recommendations. Mentor and lead junior team members, fostering a culture of creativity, ownership, and collaboration. Experience: 5–8 years of experience in brand management or related marketing roles, managing established brands. Proven expertise in executing ATL, BTL, and digital marketing campaigns. Bachelor’s degree in Marketing, Business Administration, or related field; MBA preferred. Strong leadership, team management, and cross-functional collaboration skills. Strategic, creative thinker with the ability to develop and drive long-term brand initiatives. Innovative mindset with a proven ability to conceptualize and deliver impactful campaigns. Feel free to connect at mrunali.khairnar@imagicaaworld.com Show more Show less
