BDE (Business Development Executive)

Job Description

Key Responsibilities: 1. Lead Generation & Prospecting Identify and research potential students, colleges, training partners, and corporate clients. Use tools like LinkedIn, social media, email marketing, and cold calling to generate leads. Build and maintain a strong pipeline of potential customers. 2. Sales & Conversion Understand course offerings and effectively pitch them to prospective students or partners. Conduct product demos and presentations to individual learners, colleges, and corporate HRs. Follow up with leads to convert them into paid enrollments. 3. Partnerships & Outreach Reach out to colleges and universities to propose internship programs, workshops, or MoUs. Identify and onboard channel partners, affiliate marketers, or campus ambassadors. Collaborate with influencers or content creators for promotional tie-ups. 4. Customer Relationship Management Maintain CRM records of all leads and interactions. Build long-term relationships with students and institutions to ensure repeat business and referrals. Address queries, objections, and feedback promptly. 5. Market Research & Strategy Track competitor offerings and suggest improvements to pricing, packaging, or delivery. Identify new market opportunities, course demands, or regional expansion ideas. Contribute to growth strategy with on-ground insights and feedback. 6. Marketing Support Coordinate with the marketing team to execute campaigns, webinars, or events. Promote courses via WhatsApp, Telegram, email, and social media groups. Help create sales decks, brochures, and promotional content based on customer feedback. 7. Reporting & KPIs Achieve weekly/monthly sales targets. Submit daily and weekly reports on lead status and sales performance. Analyze conversion metrics and suggest optimizations. Preferred Qualifications: Bachelor’s degree in Business, Marketing, or a related field. 1–3 years of experience in EdTech or B2C/B2B sales. Strong communication, negotiation, and interpersonal skills. Familiarity with AI/ML/Data Science domain is a plus. Ability to work independently and handle multiple tasks. Job Types: Full-time, Permanent Pay: ₹12,301.37 - ₹25,000.00 per month Schedule: Day shift Supplemental Pay: Commission pay Performance bonus Work Location: In person