B2B Sales Executive

About Betterwater

Betterwater is a new-age water softening solution provider, offering a subscription-based service that ensures homes and businesses enjoy consistently soft water without the hassle of maintenance. Our unique resin pod system is designed for seamless weekly replacement, ensuring optimal water quality. Beyond product innovation, we pride ourselves on building strong customer relationships and delivering a service-driven experience. As we grow across urban India, generating and nurturing high-quality leads is crucial to our expansion and customer acquisition journey.

Title: B2B Sales Executive: B2B Sales Manager / Directors Location: HO, Ahmedabad

Role Overview

The B2B Sales Specialist will be responsible for driving Betterwater’s growth by acquiring and managing institutional, commercial, and residential project-based clients. This role focuses on engaging architects, MEP consultants, developers, and businesses to integrate Betterwater’s subscription-based water solutions into their projects. The ideal candidate will be relationship-driven, target-oriented, and strategic, with strong networking and negotiation skills to close high-value partnerships.

Role Importance

This role is the revenue powerhouse for Betterwater’s B2B vertical. By building strong relationships with industry stakeholders and securing long-term contracts, the B2B Sales Specialist ensures Betterwater’s solutions become an integral part of residential and commercial infrastructures. Their ability to position Betterwater as a premium, hassle-free subscription model drives brand credibility, opens scalable distribution channels, and creates consistent revenue growth.

Key Responsibility Areas (KRAs)

Market Development & Lead Generation

• Identify and pursue new business opportunities with builders, developers, architects, and consultants.
• Represent Betterwater at industry events, trade shows, and networking platforms.
• Build and maintain a robust pipeline of institutional and corporate clients.

Client Engagement & Conversion

• Conduct product presentations, demos, and negotiations tailored to client needs.
• Develop proposals and partnership models that fit Betterwater’s subscription framework.
• Achieve sales targets by closing deals across residential and commercial projects.

Relationship Management

• Build long-term relationships with decision-makers (architects, developers, MEP consultants).
• Ensure high client satisfaction through smooth handover to the operations team post-installation.
• Leverage referrals and repeat business through trust-based engagement.

Strategy & Collaboration

• Work closely with the Sales Manager to align B2B targets with overall company goals.
• Provide on-ground insights about market trends, customer needs, and competitor moves.
• Collaborate with the marketing team to design sector-specific campaigns and pitch materials.

Reporting & CRM

• Maintain accurate client data, deal stages, and progress in CRM.
• Share weekly and monthly reports on pipeline health, closed deals, and upcoming opportunities