Lead Generation Specialist

About Betterwater

Betterwater is a new-age water softening solution provider, offering a subscription-based service that ensures homes and businesses enjoy consistently soft water without the hassle of maintenance. Our unique resin pod system is designed for seamless weekly replacement, ensuring optimal water quality. Beyond product innovation, we pride ourselves on building strong customer relationships and delivering a service-driven experience. As we grow across urban India, generating and nurturing high-quality leads is crucial to our expansion and customer acquisition journey.

Title: Lead Generation Specialist Reports to: Sales Manager / Directors Location: HO, Ahmedabad

Role Overview

The Lead Generation Specialist will be responsible for identifying, qualifying, and nurturing potential customers for Betterwater’s subscription services. This role requires a mix of research, digital outreach, database management, and collaboration with the sales team to ensure a steady pipeline of high-quality leads. The ideal candidate will be proactive, tech-savvy, and customer-focused, with strong communication skills and a drive to exceed acquisition targets.

Role Importance

This role is the growth engine of Betterwater. By consistently building and maintaining a qualified lead pipeline, the Lead Generation Specialist enables the sales team to focus on conversions. The position ensures that Betterwater reaches the right customer segments, increases brand awareness, and drives predictable revenue growth through systematic outreach, accurate targeting, and data-backed lead nurturing.

KRA Overview

Lead Sourcing:

Outreach Execution:

Pitch Optimization:

CRM Management:

Collaboration: