B2B Marketing Manager

Job Description

As a B2B Marketing Manager , you will develop and execute strategic marketing initiatives to drive awareness, engagement, and conversions in the B2B education sector. You'll collaborate with cross-functional teams to create compelling content that aligns with our mission and business goals. Key Responsibilities: Strategy & Execution: Design and implement B2B marketing strategies for lead generation, customer acquisition, and retention . Align campaigns with market needs and client value proposition. Content Development: Create high-quality content for Websites, blogs, social media, Email campaigns, whitepapers, and case studies. Optimize content for SEO and ensure brand consistency. Collaboration & Analysis: Partner with product, sales, and marketing teams to refine messaging. Track performance metrics (e.g., engagement, conversions) and leverage data for continuous improvement. Monitor industry trends and competitors to identify growth opportunities. Basic Qualifications: Education & Experience MBA/Bachelor's degree in Marketing, Communications, or related field. Proven experience in B2B marketing, content creation, and digital strategies . Skills Exceptional writing, editing, and storytelling abilities. Proficiency in SEO, keyword research , and CMS tools (e.g., WordPress). Familiarity with marketing automation platforms (e.g., HubSpot, Marketo). Analytical mindset to derive insights from data. Ability to manage multiple projects in a fast-paced environment. Show more Show less