B2B Marketing Manager

Key Responsibility Areas (KRAs):

• Strategic Campaign Planning & Execution:-

• Design and implement end-to-end B2B marketing campaigns for iPlanets Enterprise, Education, and SMB segments.
• Understand buying cycles and customize messaging and offers tailored to decision makers in IT/ITES, Retail, Hospitality, Healthcare, BFSI, Startups, and Retail verticals.

• Account-Based Marketing (ABM):-

• Develop and execute ABM-aligned strategies targeting key accounts using a combination of email, content, digital ads, and direct engagement tools.
• Use ABM to influence CXOs, IT heads, purchase managers, and education administrators with personalized, need-based campaigns.

• Industry-Specific Lead Generation:-

• Plan and execute industry-specific lead generation campaigns for sectors such as:
• BFSI: eKYC, secure device deployment
• Retail: iPad-based digital displays, payment solutions
• IT: fleet management of MacBooks and MDM enablement

• Offline Programs & Events:-

• Conceptualize and support free service camps, on-campus trials, B2B webinars, and try-and-buy programs (SME Focus) to generate demand and leads.
• Own the execution of CXO roundtables, partner breakfasts, and closed-room events aligned with product showcases and discussion forums.

• Sales Enablement & Collateral Development

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• Create impactful collaterals, industry-specific pitch decks, emailers, case studies, solution brochures, and playbooks to support KAMs.
• Maintain an always-on campaign calendar to ensure sustained brand visibility.

• Vendor & Stakeholder Collaboration:-

• Coordinate with Apple and Samsung for co-branded marketing initiatives and utilize MDF (Marketing Development Funds) effectively.
• Work closely with internal B2B heads and sales teams to align marketing outcomes with quarterly targets.