Associate Vice President- B2C Retail Sales

Position Title

Associate Vice President (AVP) – B2C Retail Sales

Department

B2C Retail Sales

Location

1. Base Location: Mumbai
2. Geographical Coverage: Maharashtra & Gujarat
3. Base Location: MP, CG, Jharkhand, Odisha.

Role Overview

Associate Vice President – B2C Retail Sales

tile adhesives / construction chemicals / building materials

Key Responsibilities

1. Sales Strategy & Business Planning

• Develop and execute comprehensive sales strategies for

  commodity and value-added products (VAP)

  to achieve revenue and market share targets.
• Analyze market trends, competitor activities, pricing, and customer behavior to identify growth opportunities and mitigate risks.
• Define clear sales objectives, KPIs, and performance metrics aligned with organizational goals.

2. Market & Network Expansion

• Drive expansion of

  dealer, distributor, and retail outlet networks

  across Maharashtra and Gujarat.
• Identify and onboard new channel partners to strengthen distribution reach and penetration.
• Negotiate commercial terms and agreements to optimize channel performance and profitability.

3. Team Leadership & Capability Development

• Lead, mentor, and develop

  State Heads, Regional Managers, and Sales Teams

  , fostering a high-performance and accountability-driven culture.
• Conduct regular performance reviews, coaching sessions, and capability-building initiatives.
• Ensure alignment of regional sales teams with the company’s vision, growth plans, and ethical standards.

4. Sales Operations & Execution

• Oversee end-to-end sales operations including

  pipeline management, forecasting, reporting, and review mechanisms

  .
• Implement best-in-class sales processes to improve productivity, efficiency, and effectiveness.
• Leverage digital tools such as the

  Samruddhi App

  to enhance sales execution and customer engagement.

5. Trade Marketing & Promotional Activities

• Plan and execute trade promotions, dealer meets, sales campaigns, and sampling activities to support brand visibility and demand generation.
• Collaborate closely with marketing teams to roll out new product launches and promotional initiatives.

6. Customer Relationship Management

• Build and maintain strong relationships with

  key dealers, distributors, contractors, architects, and influencers

  .
• Ensure high levels of customer satisfaction through effective account management and issue resolution.

7. Credit Control & Governance

• Ensure zero overdue and healthy receivables by implementing strong

  credit control and collections mechanisms

  .
• Monitor customer accounts and proactively address payment risks.
• Ensure adherence to company policies, compliance standards, and industry best practices.

Key Skills & Experience

Technical & Functional Skills

• Proven track record of exceeding sales targets in

  tile adhesives / construction chemicals / building materials

  industry.
• Strong expertise in

  B2C retail sales, channel management, and multi-state operations

  .
• Excellent communication, negotiation, and stakeholder management skills.
• Strong analytical ability with a data-driven approach to decision-making.

Core Competencies

• Strategic Thinking & Execution
• Leadership & Team Development
• Business Acumen
• Market Expansion & Channel Development
• Customer Centricity
• Negotiation & Relationship Management
• Data-Driven Decision Making

Team Handling

Yes – State Heads, Regional Managers, and Sales Teams

Qualification

• MBA / PGDM (Preferred)
• Any Graduate with relevant industry experience

Experience

• 15–20 years of total experience
• Significant exposure to managing

  multi-state / regional B2C sales operations

Interview Process

BHR → VP Sales → HR Head

Important Notes

• Candidates must have

  extensive experience in tile adhesives or construction materials

  .
• Strong exposure to managing large teams and driving aggressive growth strategies is essential.
• The role demands a high level of ownership, execution excellence, and market leadership.

Interested Candidates Can Share Their Updated Resume On- jeena.sunil@evokehr.com