Associate- Marketing Operations

Skills

• Apply a learning mindset and take ownership for your own development.
• Appreciate diverse perspectives, needs, and feelings of others.
• Adopt habits to sustain high performance and develop your potential.
• Actively listen, ask questions to check understanding, and clearly express ideas.
• Seek, reflect, act on, and give feedback.
• Gather information from a range of sources to analyse facts and discern patterns.
• Commit to understanding how the business works and building commercial awareness.
• Learn and apply professional and technical standards (e.g. refer to specific PwC tax and audit guidance), uphold the Firm's code of conduct and independence requirements.
  

Skills Preferred

Strategy & Design Engagements

• Work with high-profile onshore client stakeholders to help drive excellence across Marketing Operations function.
• Conduct People-Process-Technology current state assessment and design future state Marketing Operating model and capability roadmap.
• Develop and optimize end-to-end marketing and advertising process workflows spanning digital campaigns, demand generation, CRM integration, lead management, sales funnel enhancement, data platforms optimization and personalization.
• Experience with GenAI tools to assist in creating campaign briefs, email copy, social media posts, and dynamic ad variants at scale.
• Leverage Marketing Analytics tools to optimize third-party marketing spend, media-mix and advertising strategies through data-driven insights.
• Create documentation, playbooks, and reusable frameworks to promote process consistency and scalability.
• Work with marketing and sales teams to align on KPIs and reporting standards.
• Support the planning and delivery of market research and consumer insight initiatives.
  

Implementation & Optimization Engagements

• Play the role of Business Analyst/ Project Manager for marketing technologies implementation projects including Salesforce Marketing Cloud & Data Cloud, Adobe Experience Cloud, Google Analytics, and other leading tools.
• Utilize automation platforms to streamline campaign execution, audience targeting, and performance tracking.
• Support initiatives aimed at optimizing channel sales processes and ensuring cross-channel campaign alignment.
• Ability to use AI tools (e.g., Power BI Copilot, ChatGPT Advanced Analysis, Agentforce) to automate and accelerate insight extraction from campaign performance data, derive insights, and recommend improvements.
• Ensure data integrity and governance across platforms used for campaign execution and measurement.
  

Change Management And Other Responsibilities

• Contribute to the delivery of marketing transformation engagements, including implementation roadmaps and change management.
• Participate in business development activities such as proposal development and solution design.
  

Educational Background

MBA in Sales / Marketing / Strategy/ Analytics from a premier B-School

Additional Information

• Travel Requirements: Travel to client locations may be required as per project requirements.
• Experience: 2-5 years (Experience Associate) / 5-8 years (Senior Associate) of prior relevant work experience in a Marketing Operations or Marketing Analytics consulting role in management consulting organization or similar multinational environment.