Role Description
Role Proficiency:Comfortable discussing offerings services and capabilities internally. Demonstrate ability with messaging in the technology / digital transformation space. Display good understanding of digital/inbound and outbound marketing roles and metrics.
Outcomes
- Constantly monitor and analyze trends across industry domains and technology areas.
- Perform customer and market research analyzing and interpreting while identifying patterns and solutions specific to Industry domains and technology areas.
- Perform other duties as assigned or requested
- Support the mission vision and culture of the organization and the UST brand by generating positive communication in internal and/or external media (and in all social media channels).
- Create visibility for the unique UST organizational and employee culture as well as relaying compelling stories about our offerings across the portfolio.
- Collaborate on designing brand narratives and stories for all types of media from traditional to digital and for all types of influencers including social governmental think-tank and other global thought leaders.
- Collaborate with UST Global marketing teams and leadership to develop and coordinate advertising marketing and promotional plans across the portfolio and for recruiting needs.
- Manage end to end consistent external communication in line with organizational brand and marketing strategies while creating a detailed tactical plan and calendar for amplifying each specific campaign through PR and social media channels.
- Working with other team members design and implement strategy to grow online influencer base and overall traffic to UST social media channels; providing analytics around effectiveness to management
- Ensure periodic update of key news on UST social medial channels; refine core messaging to ensure consistency in communication across all channels.
- Track and manage effectiveness and MROI campaigns.
- Monitor any UST branding or messaging violations in social media channels
- Establish reporting dashboard and communicate results weekly including analyses overviews insights and optimization opportunities.
- Work with teams globally to maintain annual calendars of events campaigns and activities organized.
Measures Of Outcomes
- Prospect list count/growth
- Adherence to marketing processes
- Defined productivity standards for project
- Training/certifications
Outputs Expected
Technology & Industry Concepts:
- Identify and leverage tools and technologies
Project Management
- Deliver projects/initiatives/campaigns on time on budget and in accordance with requirements.
Skill Examples
- Oral and written communications skills including persuasive writing editing and proof-reading; Microsoft Office.
- Proactive curiosity to learn. Understanding of marketing concepts and digital marketing.
Knowledge Examples
- Understanding of different marketing functions.
- Ability to learn business and technology concepts.
- Understanding of different Industry topics.
- Build knowledge of client personas.
- MS Office suite
Additional Comments
Marketing Part-time Available in India (Any specific cities?) Half time, Full time if possible. Work Schedule Standard (Mon-Fri) Job Description Design and implement marketing campaigns across various channels including social media, email, events and sales activations to promote product portfolio. Utilize AI and multimedia tools to develop creative content and marketing material for use in emails, social media, sales collateral and advertisements. Manage the production and distribution of marketing collateral and provide on-site event support for effective lead management. Work closely with the APJ leader to understand regional strategic goals and product positioning. Coordinate with commercial team and business partners (e.g., sales, communications, design, digital) and external vendors to ensure cohesive and effective campaign execution. Implement and monitor critical metrics including lead and opportunity generation, digital channel performance and other campaign metrics. Utilize analytics tools to measure the efficiency of campaigns and strategies. Start Date: Q4 2025 - 2026 Minimum Requirements/Qualifications: Fluent in English (verbal and written) is essential. Knowledge of the Korean language is highly desirable. Bachelor’s degree in Technical Writing, Communications, a scientific field or equivalent experience. Ability to manage multiple projects and meet deadlines in a fast-paced environment. Strong technical proficiency in Microsoft Office Suite, with demonstrated experience using Excel and Access to analyze large datasets. Prior experience in vendor management is required. Knowledge of Salesforce (SFDC) will be an added advantage. Readiness to learn and adapt to new challenges and technologies. Excellent writing skills and a keen eye for content. Prior experience in managing self-media channels (e.g., blogs, social media) is a significant advantage.
Skills
Digital Marketing,Ms Office,Fluency In English
