Associate Director - Performance Marketing

About Emeritus

About Role -

Key Responsibilities

• Strategic Campaign Management:
• Lead the strategy, execution, and optimization of paid acquisition campaigns across platforms, including Google Ads, Facebook, LinkedIn, Twitter, and programmatic channels.
• Develop and manage monthly media plans in collaboration with business team to meet business outcome, lead volume, quality, and ROI goals.
• Ensure all campaigns align with brand standards and deliver high-quality leads to the sales team.
• Performance Optimization:
• Monitor, analyze, and optimize campaign performance to improve CAC, conversion rates, and other critical KPIs.
• Proactively identify opportunities for performance enhancement across SEM, and paid social media channels.
• Leverage tools like Google Analytics, SA360, and Facebook Ads Manager for actionable insights and recommendations.
• Cross-functional Collaboration:
• Partner with creative, IT, and sales teams to enhance campaigns and optimize landing pages and user funnels.
• Work closely with content and creative teams to develop impactful marketing assets.
• Build relationships across tech, analytics, and product teams to solve challenges and improve campaign outcomes.
• Data Analysis & Reporting:
• Create detailed reports (daily, weekly, and monthly) to track performance and ensure targets are met.
• Provide data-driven insights and recommendations to stakeholders for continuous improvement.
• Team Leadership:
• Lead and mentor a team of 2-3 performance marketing professionals, fostering a culture of excellence and collaboration.
• Build capabilities within the team to drive performance marketing initiatives.
  

Skills & Qualifications

• 7-10 years of experience in performance marketing, with a proven track record in lead generation and managing high-budget campaigns.
• Strong written and verbal communication skills.
• Demonstrated expertise in managing performance marketing campaigns across multiple channels, including SEO, SEM, and social media.
• Advanced knowledge of platforms like Google Ads, Facebook Ads, and LinkedIn Ads.
• Strong analytical skills with a data-driven mindset.
• Ability to manage multiple priorities and deliver results in a fast-paced environment.
• Up-to-date with the latest trends and best practices in digital marketing.
• Graduate or postgraduate degree in Marketing, Mass Media, or related fields; MBA preferred.
• Certifications in Digital Marketing (Google Ads, SEO, etc.) are a strong advantage.
• Experience working in high-growth, data-driven environments is preferred.
  

What’s In It For You

• Be part of a high-performance marketing team, driving revenue for a global edtech leader.
• Collaborate with cross-functional teams to tackle complex marketing challenges.
• Gain exposure to innovative strategies in the edtech industry.
• Unlock career growth opportunities in performance marketing and beyond.
  

In Press

• https://inc42.com/buzz/edtech-startup-eruditus-fy23-revenue-crosses-inr-3000-cr-mark/
• emeritus harvard business school: Edtech unicorn Emeritus story now a Harvard Business School case study - The Economic Times (indiatimes.com)