Location:
Pune
Department:
Digital Advertising/Brand Management
Role Overview
We are looking for a high-performing
Associate Director of Advertising
to lead our marketplace advertising initiatives across
Amazon, Noon
, and other regional eCommerce platforms in the
MENA region
. This role demands strong strategic ownership, hands-on team management, and a data-driven mindset to scale performance marketing for a diverse portfolio of brands.The ideal candidate will have
8+ years of digital advertising experience
, including
4–5 years of direct team leadership
, and a proven track record of managing advertising operations that drive revenue, profitability, and market expansion across marketplace platforms.
Key Responsibilities
Strategic & Operational Leadership
- Own the end-to-end digital advertising strategy and execution across Amazon, Noon, and regional eCommerce marketplaces.
- Lead quarterly media planning, budgeting, forecasting, and performance tracking in alignment with brand and business goals.
- Drive advertising growth and profitability by developing scalable, structured strategies tailored to brand needs and regional platform dynamics.
- Act as a strategic point of contact for partner brands, presenting data-driven performance reviews and forward-looking recommendations.
- Lead and facilitate brainstorming and planning sessions with the ads team to develop campaign concepts and optimizations.
Product & Technology Development
- Identify and lead key product enhancement opportunities within the advertising function (automation, reporting, optimization features).
- Serve as the business owner for product and tech improvements, collaborating on requirements, testing, and rollout with internal stakeholders.
- Leverage tools such as Amazon Cloud Services, Helium 10, SEMrush, to automate reporting, improve keyword targeting, and scale campaign performance.
Team Management & Development
- Lead, manage, and mentor a team of advertising strategists and specialists, ensuring clarity on performance expectations and development goals.
- Foster a culture of accountability, proactivity, and continuous learning within the team.
- Provide structured training and upskilling paths to help the team stay current with evolving advertising tools, platform updates, and best practices.
- Step in as the primary decision-maker during leadership absences, ensuring business continuity and operational consistency.
Performance Optimization & Marketplace Growth
- Oversee campaign performance across search and display ads on Amazon and Noon, ensuring optimized RoAS and efficient use of budgets.
- Guide Amazon search optimization, keyword strategy, and bidding approaches using advanced analytics and third-party tools.
- Launch and scale brands across new product categories or marketplace regions within MENA through advertising-led initiatives.
- Monitor category trends and competitive movements to refine campaign positioning and product focus.
Data, Reporting & Platform Insights
- Own all performance reporting, budget tracking, and pacing reviews, ensuring accuracy and alignment with finance and brand expectations.
- Build actionable performance dashboards in Excel, PowerPoint, or Power BI, and deliver insights that inform strategy and execution.
- Conduct ongoing A/B tests and diagnostic deep-dives to uncover new growth levers.
- Keep leadership and brand partners updated on key KPIs including RoAS, TACoS, CPCs, CVR, and new-to-brand contribution.
Qualifications & Experience
- 8+ years of experience in digital advertising, with a strong focus on marketplace platforms like Amazon and Noon.
- 4–5 years of direct team management experience in a performance marketing or eCommerce advertising function is mandatory.
- Proven track record of owning large-scale campaigns on Amazon (including DSP), Noon Sponsored Ads, and other local platforms.
- Hands-on experience with Helium 10, SEMrush, Amazon Cloud Services, and ad tech tools like Pacvue or similar.
- Strong command over Excel and PowerPoint for reporting, media planning, and presentations; familiarity with Power BI is a plus.
- Knowledge of Google Ads and Meta Ads is a value-add, particularly for cross-channel experimentation, but not essential.
- Strong commercial acumen, with the ability to connect advertising data to business outcomes.
- Excellent interpersonal, presentation, and communication skills.
- Bachelor’s degree in Marketing, Business, or a related field (MBA preferred).
What High Performance Looks Like
- You take complete ownership of your vertical and team outcomes.
- You are analytical and agile, responding quickly to changing platform dynamics or business needs.
- You consistently drive innovation in advertising strategy, campaign optimization, and internal processes.
- You lead by mentoring others, setting high standards, and being a role model in execution and decision-making.
- You deliver clear, data-driven insights to internal teams and brand partners that influence strategic direction.
