Associate Director - Brand (Social and Communities)

Job Description

About Junglee Games With over 140 million users, Junglee Games is a leader in the online skill gaming space. Founded in San Francisco in 2012 and part of the Flutter Entertainment Group, we are revolutionizing how people play games. Our notable games include Howzat, Junglee Rummy, and Junglee Poker. Our team comprises over 900 talented individuals who have worked on internationally acclaimed AAA titles like Transformers and Star Wars: The Old Republic and contributed to Hollywood hits such as Avatar. Junglee’s mission is to build entertainment for millions of people around the world and connect them through games. Junglee Games is not just a gaming company but a blend of innovation, data science, cutting-edge tech, and, most importantly, a values-driven culture that is creating the next set of conscious leaders. Job Overview We are looking for a strategic and innovative Head of Social Media and Communities to drive the social media and community-building efforts for our real money gaming platforms. This is a high-impact role that requires an individual with a deep understanding of social media trends, gaming culture, and online communities—especially in the context of real money gaming, such as rummy, poker, and ludo. The ideal candidate will be a creative leader capable of building and scaling communities, driving user engagement, and fostering a loyal player base across social media platforms. Job Location Gurgaon Key Responsibilities Social Media Strategy & Execution: Develop and execute the overall social media strategy for the brand, ensuring it aligns with business goals and resonates with the target gaming audience. Lead content creation and optimization across platforms like Facebook, Instagram, Twitter, TikTok, YouTube, and gaming-specific platforms (e.g., Discord, Reddit). Leverage social media to promote new games, tournaments, and promotions while maintaining a consistent brand voice and tone across all platforms. Stay on top of trends and shifts in the social media landscape, adapting strategies accordingly to maintain relevance within the gaming community. Community Building & Engagement: Build and nurture vibrant online communities that engage with the brand across social media platforms and dedicated gaming forums (Discord, Reddit, etc.). Develop strategies to foster a sense of community among players, promoting positive interactions, player-generated content, and in-game loyalty. Actively engage with players, answer their questions, and handle concerns in a timely, professional manner, maintaining a positive community atmosphere. Organize and execute community-driven initiatives like tournaments, challenges, and special events to drive engagement and excitement around the games. Influencer & Partnership Management: Identify and collaborate with gaming influencers, streamers, and content creators to expand brand reach and generate buzz. Develop influencer campaigns to promote key features, special events, and in-game promotions, targeting audiences on platforms like YouTube, Twitch, and Instagram. Manage partnerships with gaming communities, brands, and media outlets to amplify brand messaging and drive traffic to the platform. Analytics & Performance Monitoring: Use social media analytics tools to monitor the performance of campaigns, track key metrics (engagement, growth, conversions), and adjust strategies for continuous improvement. Regularly report on community health, growth metrics, and campaign outcomes to senior leadership, using data-driven insights to refine content and community strategies. Keep track of competitor activities and trends in the online gaming space to ensure the brand remains competitive and innovative. Compliance & Responsible Gaming Messaging: Ensure all social media and community communications adhere to the relevant legal and regulatory requirements for real money gaming, including promoting responsible gaming practices. Work with legal and compliance teams to develop and enforce community guidelines that promote healthy and responsible gaming behavior. Ensure that messaging related to real money gaming, rewards, and promotions is clear, transparent, and aligns with industry regulations. Qualifications & Skills Required Bachelor’s degree in Marketing, Communications, Business, or a related field. A Master’s degree is a plus. 8+ years of experience in social media management, community building, and digital marketing, with a focus on gaming, entertainment, or tech industries. Proven experience in building and growing engaged online communities, particularly for real money gaming platforms (e.g., rummy, poker, fantasy, ludo). Expertise in managing multi-channel social media campaigns, influencer partnerships, and user engagement strategies. In-depth knowledge of social media platforms (Facebook, Instagram, Twitter, YouTube, TikTok, Discord, Reddit) Strong leadership skills with experience managing and growing social media and community teams. Expertise in content creation, from short-form content to video production, livestreaming, and user-generated content. Proficiency in using social media management and analytics tools (e.g., Social Listening Tools, Google Analytics, YouTube Analytics). Strong communication and interpersonal skills, with the ability to engage and build relationships with online gaming communities. Data-driven with the ability to track performance, extract insights, and optimize campaigns. Be a Part Of Junglee Games To Value Customers & Data - Prioritize customers, use data-driven decisions, master KPIs, and leverage ideation and A/B testing to drive impactful outcomes. Inspire Extreme Ownership - We embrace ownership, collaborate effectively, and take pride in every detail to ensure every game becomes a smashing success. Lead with Love - We reject micromanagement and fear, fostering open dialogue, mutual growth, and a fearless yet responsible work ethic. Embrace change - Change drives progress, and our strength lies in adapting swiftly and recognizing when to evolve to stay ahead. Play the Big Game - We think big, challenge norms, and innovate boldly, driving impactful results through fresh ideas and inventive problem-solving. Avail a comprehensive benefits package that includes paid gift coupons, fitness plans, gadget allowances, fuel costs, family healthcare, and much more. Know more about us Explore the world of Junglee Games through our website, www.jungleegames.com . Get a glimpse of what Life at Junglee Games looks like on LinkedIn . Here is a quick snippet of the Junglee Games Offsite’24 Liked what you saw so far? 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