Associate - Digital Performance & Online Reputation

About Artha Group

Artha Group is a performance-first investment house managing over ₹1,250 crores (USD 150M+) across five fund platforms - including Artha Venture Fund, Artha Select Fund, and Artha Continuum Fund. We've backed 130+ companies (OYO Rooms, Rapido, Karza, Purplle), delivered 30+ exits, and operate a vertically integrated model that spans venture capital, renewables, and global fund-of-fund structures.

Digital Associate

Role Overview

Associate – Digital Performance & Online Reputation

You’ll manage agency partners, lead internal reporting, and oversee a small team or freelance network. Your performance will be measured by clarity of data, visibility of Artha’s digital footprint, and how well our platforms convert interest into action.

Function:

Level:

Key Responsibilities

Digital Infrastructure & Reputation Ownership

• Own and maintain Artha’s digital stack: fund websites, public listings, investor pages, and high-stakes brand assets.
• Lead proactive monitoring across Crunchbase, AngelList, Wikipedia, and VC ecosystems to ensure accuracy and brand alignment.
• Oversee the consistency of Artha’s presence across third-party investment directories, databases, and media platforms.

Website Analytics & Performance Optimization

• Run end-to-end digital performance audits - tracking site behavior, session patterns, navigation journeys, and conversion paths.
• Recommend UX, SEO, and UI changes based on live data insights to improve navigation, retention, and lead capture.
• Oversee implementation and reporting through GA4, Search Console, Hotjar, SimilarWeb, and other performance tools.

Funnel Tracking, Attribution & Conversion Strategy

• Own funnel attribution reporting across key digital campaigns: LP leads, founder interest, hiring funnels, and community engagement.
• Collaborate with the content team to track how traffic flows from campaigns to action - flag drop-offs and recommend fixes.
• Build post-campaign and monthly dashboards that feed into performance reviews at leadership level.

Team Management & Execution Oversight

• Lead a small in-house or external team for site updates, audits, SEO execution, and digital partner coordination.
• Set timelines, give structured feedback, and ensure quality delivery across all work streams.
• Act as the single point of accountability for the

  results, reporting, and execution of digital performance at Artha.

Digital Reputation, PR Coordination & Stakeholder Visibility

• Partner with PR and marketing teams to ensure that Artha’s digital visibility reflects our performance, voice, and credibility.
• Manage high-stakes updates for portfolio announcements, exits, media mentions, and fund communication across online platforms.
• Own the backend of Artha’s digital brand - ensuring stakeholders, founders, and LPs experience our content and presence as intentional and high-performing.

Who You Are

• 5–6 years of experience in digital performance, website analytics, SEO optimization, or reputation management
• Strong command of GA4, Search Console, Hotjar, UTM parameter structuring, SEO tools, and attribution logic
• Confident leading team members or freelancers, managing agencies, and reporting to senior leadership
• Sharp communicator with structured thinking and high attention to detail
• Comfortable with accountability - you lead metrics, not just manage dashboards
• Familiarity with VC, investing, financial services, or startup ecosystems is preferred

Compensation:

• Total Compensation:

  ₹21,00,000 LPA

• Fixed Annual Salary:

  ₹18,00,000

• Retention Bonus:

  ₹3,00,000 (paid annually)