Job
Description
Role Overview: We are seeking a proactive and detail-oriented Ads Specialist with more than 1 year of experience in managing paid advertising campaigns across platforms like Google Ads, Meta (Facebook/Instagram), and LinkedIn. The ideal candidate will bring a mix of analytical thinking, creativity, and performance marketing expertise to execute and optimize digital campaigns for our clients. Key Responsibilities: Plan, create, and manage paid advertising campaigns across Google, Facebook, Instagram, and other relevant platforms. Monitor performance metrics (CTR, CPC, CPA, ROAS) and optimize campaigns for better efficiency and results. Conduct keyword research, competitor analysis, and audience segmentation to improve targeting. Develop ad creatives and collaborate with the design/content teams to align messaging and visuals. Perform A/B testing on creatives and landing pages to improve conversion rates. Generate insightful campaign performance reports and provide data-driven recommendations. Stay informed on industry trends, platform updates, and emerging tools/strategies. Required Skills & Qualifications: More than 1 year of hands-on experience in digital advertising and paid media campaigns. Proficiency with platforms such as Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, etc. Strong understanding of PPC strategy, retargeting, conversion tracking, and funnel optimization. Experience using Google Analytics, Google Tag Manager, and data reporting tools. Ability to work in a fast-paced environment and manage multiple client campaigns simultaneously. Excellent communication, analytical, and time-management skills. Bachelor’s degree in Marketing, Advertising, Communications, or a related field. Nice to Have: Experience with eCommerce, lead generation, or B2B marketing. Certifications in Google Ads and/or Meta Blueprint. What We Offer: Dynamic and collaborative team environment. Opportunities for professional growth and certification support. Work on exciting campaigns with diverse industry clients. Competitive compensation and performance-based incentives. Show more Show less
