Associate Ads Specialist

Role Overview:

We are seeking a proactive and detail-oriented Ads Specialist with more than 1 year of experience in managing paid advertising campaigns across platforms like Google Ads, Meta (Facebook/Instagram), and LinkedIn. The ideal candidate will bring a mix of analytical thinking, creativity, and performance marketing expertise to execute and optimize digital campaigns for our clients.

Key Responsibilities:

• Plan, create, and manage paid advertising campaigns across Google, Facebook, Instagram, and other relevant platforms.
• Monitor performance metrics (CTR, CPC, CPA, ROAS) and optimize campaigns for better efficiency and results.
• Conduct keyword research, competitor analysis, and audience segmentation to improve targeting.
• Develop ad creatives and collaborate with the design/content teams to align messaging and visuals.
• Perform A/B testing on creatives and landing pages to improve conversion rates.
• Generate insightful campaign performance reports and provide data-driven recommendations.
• Stay informed on industry trends, platform updates, and emerging tools/strategies.

Required Skills & Qualifications:

• More than 1 year of hands-on experience in digital advertising and paid media campaigns.
• Proficiency with platforms such as Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, etc.
• Strong understanding of PPC strategy, retargeting, conversion tracking, and funnel optimization.
• Experience using Google Analytics, Google Tag Manager, and data reporting tools.
• Ability to work in a fast-paced environment and manage multiple client campaigns simultaneously.
• Excellent communication, analytical, and time-management skills.
• Bachelor’s degree in Marketing, Advertising, Communications, or a related field.

Nice to Have:

• Experience with eCommerce, lead generation, or B2B marketing.
• Certifications in Google Ads and/or Meta Blueprint.

What We Offer:

• Dynamic and collaborative team environment.
• Opportunities for professional growth and certification support.
• Work on exciting campaigns with diverse industry clients.
• Competitive compensation and performance-based incentives.