Assistant Marketing Manager

1. LinkedIn Activation & Strategy

• Develop and execute a monthly content calendar for LinkedIn
• Create or coordinate content and creatives (posts, carousels, videos, articles)
• Track performance (engagement, followers, clicks) and optimize for reach and relevance
• Ensure alignment with brand positioning and B2B outreach goals

2. Instagram Management – Z Tech, Delhi Parks

• Curate and execute visual content and reels for Instagram (Z Tech, Delhi Parks)
• Maintain posting consistency (frequency, timing, engagement)
• Coordinate with internal teams or photographers/videographers for shoot content
• Monitor performance (reach, saves, shares, followers), suggest monthly optimizations

3. Agency Coordination – UP Parks & Allahabad

• Act as the liaison between internal stakeholders and creative/media agencies
• Ensure timely briefings, review of creatives, and approvals
• Oversee execution of campaigns and monitor timelines
• Maintain documentation of campaign performance, budgets, and reports

4. Website Coordination & Audit

• Work with web developers/designers to maintain and update all brand websites.
• Conduct regular audits for content accuracy, load speed, broken links, mobile-friendliness.
• Suggest UX improvements and SEO basics (meta tags, alt text, keywords).
• Coordinate addition of new pages (campaigns, blogs, press, property updates).

5. Performance Reporting & Analytics

• Prepare weekly/monthly performance reports across all platforms (LinkedIn, Instagram, website, agency campaigns).
• Use insights to improve targeting, engagement, and content quality.
• Support senior management with data-backed recommendations.

6. Campaign & Event Support

• Contribute to the ideation and execution of offline/online marketing campaigns.
• Support with collaterals, on-ground presence, invites, giveaways (if applicable).
• Coordinate with vendors for printing, gifting, event creatives, etc.

7. Brand & Content Consistency

• Ensure consistency in tone, messaging, and design across all platforms.
• Maintain brand assets and templates for internal/external use.

8. Internal Team Coordination

Coordinate with content, design, digital, and operations teams to ensure smooth workflow and timely execution of campaigns. Maintain shared trackers, follow up on deliverables, and facilitate internal meetings or updates