Assistant Manager– Product and Business Marketing

About the role:

We are seeking an experienced Product Marketing & Business Marketing professional to design and manage go-to-market strategies focused on demand generation and new customer acquisition, develop product messaging, and drive market positioning for Incedo’s products and solutions.

One of the main KRAs of this role is lead generation. While the role is expected to drive various programs and activities as part of product marketing, the key measure of the outcomes will be in terms of qualified leads generated and new logos acquired.

The role will have a dual reporting to the Head of Marketing and will be expected to work closely with the Head of Products, Product Management, Business Unit Heads, Sales and Marketing teams.

Key Responsibilities

• Develop and execute a marketing plan for the products, Industry verticals and service offerings you in conjunction with the respective business and marketing team, including key activities and budgets focused on product awareness and demand generation for acquisition of new customers
• Develop products, solutions and service offering positioning and messaging that resonate with our target buyer personas, working in collaboration with product management
• Understand and document our buyer's process, including where they get information, and the who, what, when and why behind the decisions they make. Then drive changes to our sales and marketing processes based on the same.
• Own market intelligence- be the expert on our B2B buyers, who are they, how they buy and their key buying criteria.
• Planning and executing multi-channel programs and campaigns to drive leads, sales pipeline and new customer acquisition. These programs will include ABM, email outreach; lead generation through physical and virtual events and search engine marketing; paid campaigns, inbound marketing and optimizing the use of our own website as a lead generation channel
• Research and understand the competitive landscape- be an expert on our competition and how they are positioned.
• Assess the effectiveness of the marketing programs that support your products on an ongoing basis, and report back on required changes.
• Plan the launches of new products and releases of existing products, and manage the cross-functional implementation of the plan.
• Work closely with product leadership team, product management and SMEs to drive thought leadership around products including speaking engagements and written works.
• Develop sales enablement and marketing collaterals including product pitch deck, explainer videos, case studies, sell sheets, E-books, etc to support go to market activities.
• Resolve moderate to complex campaign issues in scope in a timely and productive manner, and proactively identify and implement process improvements
• Build frameworks and processes to structure conversations, create and socialize marketing initiatives, and drive collaboration across teams and leadership

Requirements

MBA from a good institute and 5 -8 years of global product marketing experience in B2B digital / enterprise software, SaaS product companies. US Market experience is highly preferred.

• Proven experience in successfully driving demand generation for B2B software products resulting in leads, pipeline and new customer acquisition
• Excellent communication and content skills - a solid writer, content creator and skilled in articulating complex concepts in a simplified way
• Hands on with CRM, marketing automation, Email automation and digital marketing tools such as HubSpot, Active Campaign, SEM Rush and Google Analytics.
• A doer, an ambitious and positive professional with strategic thinking
• A curious, creative, data-driven, detail oriented individual with strong analytical capabilities
• Ability to work independently and drive multiple initiatives simultaneously at speed
• Ability to understand and learn the technical specificities of complex software products
• Good ROI-tracking skills and are able to prove what is - or isn't- working
• Excellent people and management skills to interact with staff, colleagues, cross-functional teams and third parties.