Assistant Manager - Marketing

Roles & Responsibilities -

• Lead and manage the admissions process:
  

Manage the entire admission cycle.
Train and monitor the performance of admissions managers.Hold a concrete understanding of different lead stages and parent persons.Create daily, weekly, and monthly reports on admission status with insights.Track the performance of the admission managers through efficient use of CRM.Create regular reports on area analysis, competitor analysis, and parent personas. etcExplore new avenues of growth and channel partners.Perform Lead Qualification calls and enter the same into the CRM

• Organise and manage school events
  

Conceptualise and organise events for our schools.
Use various marketing strategies to ensure maximum footfall for events.Coordinate with various stakeholders within the school (teachers, principals, andcoordinators) to understand the event brief.Coordinate with the design team to ensure all design-related requirements for the event are fulfilled.Coordinate with vendors (photography, videography, standees, Flex, AV, etc.).Use various marketing techniques for pre-event buzz, during-event buzz, and post-event buzz.Vendor management for arranging logistics for various school events

• Internal Branding
  

Ensure that all internal branding needs of our schools are fulfilled (signage, flex, standees, sunboards, etc.).
Coordinate with the school team (teachers, principals, and coordinators) to understand the requirements.Coordinate with vendors.Coordinate with the design and content teams wherever needed.

• Outdoor marketing
  

Plan and execute outdoor campaigns to create awareness for our schools.
Build and maintain relationships with outdoor campaign vendors (e.g., hoardings, busshelters, poll banners, society branding, newspaper inserts, etc.).

• Digital marketing
  

Manage website: Ensure all sections of the website are regularly updated (events section, newsletter, etc.).
Use website analytics tools to create performance reports.Integrate all SEO best practices on the website.Coordinate with the website vendor wherever needed.

• Paid marketing
  

Plan and execute paid marketing campaigns across digital channels.
Monitor and optimize campaigns in real-time.Track the performance of digital campaigns by monitoring key metrics.Liaise with agenciesSocial Media: Research trending themes, hashtags, and topics for social media.Create social media performance reports (follower growth, engagement levels, etc.).Email Marketing: Coordinate with the content and design teams to ensure smooth execution of email marketing campaigns.Execute SMS and WhatsApp campaigns

• Reporting:
  

Collate data from various sources and paint a coherent picture with actionable insights.
Should have the ability to interpret data in a real-life context.

• Ad-hoc work:
  

While all aspects of the work have been mentioned above, do understand that a marketing role is dynamic in nature, and candidates should be quick to adapt to new changes.

Desired Technical Skills

• CRM Tools (Zoho/Salesforce/LeadSquared)
• Advanced Excel & Microsoft PowerPoint
• Google and Meta Ads Platforms
  

Desired Behavioural Traits

• Proactive
• Great communicator
• Confrontational
• Leading by example
• Comfortable in uncertain environments
• Calm under high-pressure situations
  

Does the job involve travel ? Yes, travel may be needed to the schools as and when needed.

Location : Chembur/ Mira Bhayandar/ Andheri

Skills: lead generation,reporting,digital marketing,branding,crm tools (zoho/salesforce/leadsquared),event management,events,advanced excel,google ads,campaigns,meta ads platforms,microsoft powerpoint,outdoor marketing