Role Overview
The Assistant Manager – Marketing will operate as the functional lead for marketing, managing all brand, communication, and demand generation initiatives across certification, assurance, training, and digital service lines.Although titled Assistant Manager, this is a Manager-level role in scope and responsibility, ideal for someone who can independently drive strategic marketing initiatives, lead cross-functional campaigns, and elevate the organization’s market visibility, lead flow, and brand authority.
Key Responsibilities
Strategy & Planning
- Design and implement the annual marketing strategy aligned with business goals.
- Develop and maintain a quarterly marketing calendar including campaigns, content, webinars, product/service launches, and events.
- Translate service offerings into value-driven messaging for defined customer personas and industries.
- Build marketing processes, templates, guidelines, and reporting structures from scratch.
- Identify and onboard key vendors/agencies for design, digital, and content support as needed.
Brand Building & Positioning
- Define brand positioning, tone of voice, and visual identity in collaboration with leadership.
- Develop core messaging and value propositions for different verticals.
- Ensure consistent branding across all channels and collaterals.
Digital Marketing & Demand Generation
- Plan and manage SEO/SEM, Google Ads, LinkedIn Ads, and paid social media campaigns.
- Oversee website growth, optimize landing pages, CTAs, and lead funnels.
- Track lead journey and MQL conversion using tools like Google Analytics and Zoho CRM.
Content & Communication
- Create, review, and publish case studies, blogs, brochures, videos, and more.
- Manage newsletters, press releases, and stakeholder communications.
- Work with SMEs to simplify technical content for the target audience.
Social Media & Brand Visibility
- Lead the social media strategy across platforms like LinkedIn, YouTube, and Instagram.
- Manage a content calendar, creatives, campaigns, and community engagement.
Events, Webinars & Partnerships
- Organize webinars, panels, and participation in industry events.
- Support promotion of various services and training programs.
- Build partnerships with industry associations and media platforms.
CRM, Automation & Reporting
- Use marketing automation tools for drip campaigns and lead nurturing.
- Maintain data hygiene and reporting in CRM platforms.
- Create performance dashboards and campaign reports.
Cross-functional Collaboration
- Align marketing with certification, training, and technical teams.
- Support with pitch decks, proposals, and internal campaigns.
Vendor & Budget Management
- Coordinate with agencies, freelancers, and digital vendors.
- Manage marketing budgets and evaluate vendor performance.
Education
Qualifications & Experience
- Bachelor’s degree in Marketing, Mass Communication, Design, or Business.
- Certification in Digital Marketing is a plus.
Experience
- 4–7 years in B2B marketing (certification, training, SaaS, consulting, or services preferred).
- Proven experience with multi-channel campaigns and content creation.
- Familiarity with compliance, ESG, ISO standards, or cybersecurity is an advantage.
Skills & Competencies
- Strategic thinking and ability to simplify technical offerings.
- Strong writing, editing, and visual storytelling.
- Proficient in digital tools like Google Ads, Meta Business Suite, Canva, SEO tools, and CRM platforms.
- Excellent planning and project management.
- Self-motivated and capable of working independently.
Skills: demand generation,content creation,marketing automation,creative content creation,vendor management,strategic thinking,seo,b2b marketing,marketing,google ads,digital marketing,multi-media marketing campaigns,sem,brand positioning,online brand building,crm management,project management,events,social media marketing,seo/sem,marketing strategy,zoho crm,offline marketing,online marketing,above the line,btl activations
