Assistant Manager - Events Marketing

About Attentive.ai

Attentive.ai is a fast-growing vertical SaaS firm backed by leading global investors, including Insight Partners, Peak XV (Surge), InfoEdge, Vertex Ventures, and Tenacity Ventures. Fresh off our Series B raise and a proven foundation in our AI-based platform - Beam AI, we’re now expanding into a fully automated software ecosystem with AI-powered workflows for estimating, bidding, and improved collaboration for the construction and field services industries across the US & Canada. Our mission is to help businesses automate preconstruction workflows, improve operations, and drive revenue through simple, powerful, industry-focused products.

Position Overview

We are looking for an experienced, detail-oriented, and highly proactive Assistant Manager - Event Marketing to lead and scale our events, webinars, and co-marketing efforts with partners. This role is ideal for someone with 3-4+ years of hands-on experience in events, marketing operations - someone who thrives in fast-moving environments, makes sharp decisions under pressure, and brings both creative thinking and operational discipline.

You will collaborate closely with the Marketing Manager and other cross-functional marketing team members to execute high-quality tradeshows, webinars, media opportunities, and PR programs, while continuously improving internal processes and elevating our brand presence.

Key Responsibilities

Event Marketing & Tradeshow Operations

Own end-to-end planning and execution of tradeshows, customer events, and webinars 

Coordinate booth set up, collaterals, vendor management, giveaways, logistics, shipping, and on-ground support

Develop event timelines, budgets, post-event reports, and lead handover with clear success metrics

Work cross-functionally with Sales, CS, and Marketing team members to maximize event ROI

Webinar & Campaign Execution

Lead the operational setup of webinars: speaker coordination, prep calls, scripts and talk tracks, dry runs, platform setup, and attendees/registrants follow-up workflows

Maintain and optimize the annual webinar calendar and creative formats

Coordinate with design for creatives and ensure flawless execution

Email Campaigns

Support and optimize email campaigns via HubSpot and Mailchimp, including segmentation, QA, automation triggers, and reporting

Ensure data hygiene and maintain accurate marketing lists and customer segments

Co-Marketing, PR & Sponsorships

Execute co-marketing opportunities with partners, sponsorships, and publication collaborations

Manage timelines with media outlets, PR partners, and content contributors

Assist in preparing PR assets, pitches, award submissions, and speaking opportunities

Project & Process Management

Maintain marketing trackers, calendars, and standard operating procedures

Improve workflows for repeatable, scalable event and campaign execution

Track budgets, invoices, and vendor coordination across event and PR programs

Required Skills & Experience

3-4 years of experience in event marketing, experiential marketing, B2B SaaS marketing, or marketing operations

Strong project management and critical-thinking abilities

Excellent written and verbal communication skills

Demonstrated ability to work cross-functionally and manage multiple priorities in parallel

Experience with tools such as HubSpot, Mailchimp, Zoom, Google Workspace

High attention to detail - able to spot risks, inconsistencies, and operational gaps early

Strong ownership mindset: proactive, resourceful, and solutions-driven

Comfortable with ambiguity and fast decision-making in dynamic environments

Why Work With Us

Join a rapidly scaling vertical SaaS firm, transforming the construction industry

Drive high-visibility marketing programs across the US & Canada

Opportunity to own and grow the Event Marketing POD within the marketing team

A culture that values creativity, clarity, and customer-first thinking