Senior Marketing Analyst: Web Development

Job Description

Attentive.ai is a fast-growing vertical SaaS firm, funded by Peak XV (Surge), InfoEdge, Vertex Ventures, and Tenacity Ventures that provides innovative software solutions for the landscape, paving & construction industries in the United States. Our mission is to help businesses in this space improve their operations and grow their revenue through our simple & easy-to-use software platforms. Position Description : Attentive.ai is looking for a full-time Senior Marketing Analyst: Web Development to drive end-to-end execution of web development, to help promote its B2B SaaS products - Beam AI and Automeasure. We are looking for an experienced web developer, who will work with marketing team members to rapidly improve traffic, CTR, conversion metrics, and deliver projects aligned perfectly with wireframes and design. This person will report to the Head of Marketing. Roles & Responsibilities : Adept at writing clean, efficient, and well-documented code using languages like HTML, CSS, JavaScript and others. Drive development and maintenance of the entire website, including sitemap, fixing bugs, and implementing new features. Develop new webpages (including but not limited to - landing pages, listing pages, feature pages, etc), aligned it perfectly with wireframes and design guidelines. Experience building webpages on Webflow CMS, along with working knowledge of front-end and/or backend frameworks. Work on making the entire website 100% responsive for both desktop and mobile - optimizing all pages for speed, performance and core web vitals. Work closely with the SEO and Paid Marketing team members to achieve a 50% increase in traffic and improve the conversion rate (page views to form fills) to 10%. Ability to clearly understand the WIIFT (What’s in it for Them) for our audience and create well-thought webpages with key aspects of storytelling. Track performance and optimize based on insights to drive a 20% improvement in CTR and scroll depth q-o-q - across all key pages. Run A/B testing on messaging and promotional strategies to optimize webpage performance. Ensure website accessibility and security to protect sensitive data and user information. Proactively identify and resolve technical glitches to ensure the website functions correctly. Knowledge of database systems like MySQL, PostgreSQL, or MongoDB is preferred, along with working knowledge of Hubspot, Google Tag Manager, and others. Required Skills & Experience: 3-5 years of experience in web development in high performing marketing teams, preferably in startups or B2B SaaS organizations. Willingness and intent to learn new technologies and adapt to changing project requirements. Ability to manage time effectively and meet deadlines for multiple projects. Ace collaborator who works in alignment with creative design, product marketing/content marketing, paid marketing, tradeshows & webinars, and other cross-functional PODs and teams Ability to think creatively, write clearly and communicate complex ideas in simple terms. Demonstrable ability to create excitement, both internally (within the organization) and externally (audience/customers/partners) with engaging & intuitive web development. Experience in marketing to US-based companies is a plus. Strong communication skills Why work with us We offer an inspiring environment full of young people with a lot of ambition. You get the freedom to implement your own designs, solutions, and creativity Enjoy a culture with opportunities for exponential growth and learning. Hybrid work atmosphere & flexible timing. Show more Show less