Assistant Brand Manager Marketing

About Us

Kshema General Insurance Limited (Kshema) was established in 2018 and is India's only Digital Agri Insurance Company catering to farmers/cultivators in the Agriculture Sectors. Kshema enables cultivators with resilience from financial distress due to extreme climate events and perils through localised insurance products. Kshema is leveraging Technology to provide cutting edge insurance solutions to farmers.

Kshema has a pan India presence with more than 500+ employees on roles along with 500+ employees as contractors.

Designation

Reporting to

Location:

Position Overview:

We are seeking a motivated and proactive Junior/ Asst. Brand Manager to join our team. In this role, you will be instrumental in executing brand marketing campaigns that will help build and strengthen our brand presence. You will work closely with various teams to ensure that our brand is consistently represented and resonates with our target audience.

1. Brand Strategy Execution:

• Assist the Team in developing and implementing brand strategies and plans that align with the company's objectives.
• Support the creation of brand positioning, messaging, and identity that differentiates us in the market.

Marketing Campaign Execution:

• Execute brand campaigns across digital, social, and traditional media channels and monitor closely
• Collaborate with creative teams to develop engaging content and ensure brand consistency and brand guidelines

1. Cross-Functional Collaboration:

• Work closely with product, sales, and creative teams to ensure brand integration in product development and go-to-market strategies.
• Coordinate with external agencies and vendors to deliver effective brand initiatives.

Brand Management:

• Monitor and manage brand health, including tracking key performance indicators and brand perception.
• Ensure brand guidelines are followed and that all communications are aligned with the brand’s identity.

• Track and analyze the performance of brand initiatives and campaigns.
• Prepare reports on brand metrics and provide recommendations for improvements.

Requirements

Qualifications:

• MBA from reputed B-School
• 1-3 years of experience in brand management or a related role, preferably in Consumer brands
• Strong understanding of branding principles and marketing strategies
• Excellent project management skills, with the ability to manage multiple tasks and deadlines
• Creative thinker with excellent communication and interpersonal skills