Head of Performance Marketing

About UsKshema General Insurance Limited (Kshema) was established in 2018 and is India's only Digital Agri Insurance Company catering to farmers/cultivators in the Agriculture Sectors. Kshema enables cultivators with resilience from financial distress due to extreme climate events and perils through localised insurance products. Kshema is leveraging Technology to provide cutting edge insurance solutions to farmers.Kshema has a pan India presence with more than 500+ employees on roles along with 500+ employees as contractors. Job DescriptionAbout CompanyKshema General Insurance Limited (Kshema) was established in 2018 and is India's only Digital Agri Insurance Company catering to farmers/cultivators in the Agriculture Sectors. Kshema enables cultivators with resilience from financial distress due to extreme climate events and perils through localised insurance products. Kshema is leveraging Technology to provide cutting edge insurance solutions to farmers.What will you do?Role & Responsibility:· Understand the product, market & business metrics, and how paid acquisition fits into the overall growth model focusing D2C approach.· Be responsible for performance marketing across digital channels such as google, Facebook, Instagram, YouTube, e-commerce marketplaces, programmatic & affiliates.· Define and execute campaigns with external agencies on a day-to-day basis. Own the channel metric to get maximum ROI out of the budget.· Work on four streams viz website, social media marketing, e-commerce marketing & SEO/SEM More Details (what a day-to-day look like)· Lead analysis to evaluate campaign performance, suggest optimization, and complete campaign reports, bringing cross channel performance insights and actionable with D2C first mindset.· Input into the digital strategy requirements with a strong understanding of the business objectives and KPIs.· Analyse data, trends, performance and leverage your understanding of Google, FB, & Programmatic advertising solutions to create holistic marketing strategies.· Develop and maintain strategic and testing roadmaps in CPC/CPM campaigns.· Develop campaign measurement frameworks that are aligned with marketing KPIs and ensure proper mechanisms are in place to track performance.· Coordinate with the creative and content team and help them to drive the overall creative and content strategy with supporting data and analysis. Requirements· You have 5+ years of work experience in performance marketing for consumer products in D2C domain.· You seek high ownership, independent environments, and feedback-oriented cultures.· You have business acumen to appreciate and understand levers for business growth and profitability.· You have sound experience with planning, conceptualizing, and implementing omni-platform digital marketing campaigns, spanning web, SEO/SEM, email, social media, and e-commerce marketplaces.· You are good at developing and managing the content strategy in line with our brand narrative.· Should have prior experience of setting up/working with an E-shop/e-commerce marketplace.· Required to have prior knowledge of analytics tools (e.g., Google Analytics, MozPro, SEM Rush, ahRefs), MMP (AppsFlyer/ Adjust) and marketing automation tool (MoEnagage / CleverTap).