Assistant Area Manager

This role is critical in driving retail and project sales for the Plasterboards and Allied Products portfolio in the Mumbai region. It contributes directly to the market expansion, revenue growth, and customer engagement objectives of the organization, with a strong emphasis on dealer network development, territory management.

About the Role

Responsible for achieving sales and collection targets in the assigned territory. Manage and expand the dealer and retailer network, ensuring operational excellence and market coverage. Enable collaboration between sales, CRM, and project teams to unlock new business opportunities. Support strategic market participation and execution of loyalty programs, promotional campaigns, and dealer engagement initiatives.

Responsibilities

• Achieve monthly and annual sales targets for the assigned sales territory; drive dealer-wise sales performance.
• Conduct territory- and product-specific promotional activities; align them with business goals and timelines.
• Execute market development initiatives in both Pro Trade and Pro Retail segments.
• Ensure timely collections from dealers and monitor credit exposures.
• Provide accurate monthly sales forecasts.
• Expand geographical footprint through the appointment and effective management of dealers/sub-dealers.
• Implement and monitor retail and dealer schemes; maintain uniform pricing discipline.
• Build and maintain a database of key influencers — including contractors, carpenters, masons, aluminium fabricators, and applicators — and convert them into active contributors.
• Submit timely market reports, and effectively implement company strategies and KRAs.

Qualifications

Any Graduate, PG: MBA preferred.

Required Skills

• Proactive and analytical mindset, with solution-oriented thinking.
• Deep market understanding and execution excellence in a fast-paced, target-driven environment.
• Must be able to build trust-based relationships, manage pricing and discounts, and coordinate cross-functional collaboration (KAM, CRM, Retail).
• Local market experience and fluency in the regional language are essential for stakeholder engagement.