Area Sales Manager

Achievement of stretch Top Line goals measured in terms of: products sales, placement in retail counters, geographic, market share targets per period.

Managing growth plans within defined limits of Outstanding s and Inventory.

Implementation of the distribution strategy: Identifying the type of retail counters to be serviced and optimally utilising the sales force for scientific, measured coverage and conversion as per set targets.

Ensuring key elements of the Sales Pitch are conveyed to Sales team, activation team and to retailers as to effective detail CUMI products and the competitive advantage in a cohesive, cogent manner.

Monitoring of Market Operating prices and taking decisions wherever misbalances are observed

Deployment of market level strategies that yield Salience of CUMI in retail shelves and gain the trust of Retail partners - through in shop visibility, trade offers, competitive discounts and retail loyalty programs

Ensuring Bottom Line objectives of the business by Optimally deploying market related investments on the specific products as defined by the strategy.

Creating a high performance culture by motivating, rewarding, encouraging high performance teams of sales as well as run reward programs for the trade

Facilitating and Implementing training and other competency development programs of CUMI that sharpen skills of the team periodically for enhanced productivity.

Ensuring adherence to the CUMI work ethics and performance benchmarks while ensuring norms for collage, productivity, lines sold, regular reporting online for as well as for sales person for calls, analysis, correction of work input as required from time to time to continuously improve performance.

Tracking (and correcting) a. Product visibility in Shelves B. Promotion investment Vs Returns. (For schemes etc) c. Market Activation Efforts Vs Results in improving counter /retail shares

Facilitating studies for consumer insights, evolving trends writ application, usage efficiency upon market interaction, and reporting them to Product Heads, R&D, Application engineering.