Area Sales Manager

Job description

Company: Shri Harsh Dairy

Location: Rajkot (with extensive travel across Saurashtra, Jamnagar, Kutch-Bhuj regions)

About Shri Harsh Dairy:
Shri Harsh Dairy is a prominent and rapidly growing name in the dairy industry, renowned for its quality products, especially our premium Ghee. We are committed to delivering excellence and expanding our market presence across Gujarat. We are looking for an ambitious and experienced sales leader to drive our growth in the key Saurashtra region.

Job Summary:
We are seeking a highly motivated and results-driven Area Sales Manager with a strong background in Ghee or similar FMCG products. The ideal candidate will be responsible for leading and managing the sales operations across Rajkot, Jamnagar, Saurashtra, and Kutch-Bhuj. This role requires extensive retail sales experience, dynamic leadership to build and nurture a high-performing sales team, and an unwavering commitment to achieving sales targets.

Key Responsibilities:

• Sales Strategy & Execution: Develop and implement effective sales strategies to achieve and exceed sales targets for Ghee and other dairy products within the assigned territory.
• Market Penetration: Drive market penetration and expansion by identifying new business opportunities, channel partners, and retail outlets (General Trade & Modern Trade).
• Retail Excellence: Ensure strong product visibility, merchandising standards, and availability across all retail touchpoints. Leverage deep understanding of retail dynamics to maximize sales.
• Team Leadership & Development:
• Recruit, train, mentor, and motivate a high-performing sales team.
• Set clear performance objectives, conduct regular performance reviews, and provide constructive feedback.
• Foster a culture of accountability, continuous improvement, and target achievement within the team.
• Target Achievement: Take full ownership of sales targets, consistently striving to over-achieve set goals. Implement corrective actions promptly when deviations occur.
• Distributor Management: Effectively manage and support distributors to ensure optimal stock levels, timely deliveries, and strong market coverage.
• Market Intelligence: Monitor market trends, competitor activities, and consumer preferences to identify opportunities and threats, providing timely feedback to management.
• Reporting & Analysis: Prepare regular sales reports, forecasts, and performance analyses. Utilize data-driven insights to optimize sales strategies.
• Relationship Management: Build and maintain strong, long-lasting relationships with key retailers, distributors, and other stakeholders.

Qualifications & Experience:

• Bachelor's degree in Business Administration, Marketing, or a related field.
• Minimum of 5-8 years of progressive sales experience in the FMCG sector, with a significant focus on Ghee or similar dairy/edible oil products.
• Mandatory extensive experience in retail sales (General Trade is essential).
• Proven track record of consistently achieving and exceeding sales targets.
• Demonstrated experience in team handling, recruitment, and training of sales professionals.
• Strong understanding of the sales landscape in Rajkot, Jamnagar, Saurashtra, and Kutch-Bhuj.
• Excellent communication, negotiation, and interpersonal skills.
• Dynamic, self-motivated, and target-driven with a strong sense of ownership.
• Ability to travel extensively within the assigned territory.
• Proficiency in MS Office Suite (Word, Excel, PowerPoint).

What We Offer:

• A challenging and rewarding role in a growing company.
• Competitive salary and performance-based incentives.
• Opportunity to lead a dynamic team and make a significant impact on business growth.
• A collaborative and supportive work environment.

Job Type: Full-time

Pay: Up to ₹50,000.00 per month

Benefits:

• Provident Fund

Schedule:

• Day shift

Work Location: In person