Job
Description
Position : Area Sales Manager – East India Industry : FMCG / Frozen Foods Location : East India (e.g., Kolkata-based with travel across region) Experience : 6-10 years in FMCG/Frozen Food Sales Reports to : Regional Sales Head / National Sales Manager Key Responsibilities: Sales Strategy & Execution : Develop and execute strategic sales plans for the eastern region to meet monthly and annual revenue targets. Team Management : Lead, train, and manage a team of Sales Officers, Territory Sales In-charges, and Distributors. Distribution & Channel Expansion : Expand and manage distribution channels including general trade, HoReCa, modern trade, and cold chain partners. Market Development : Identify new business opportunities and partnerships. Ensure product availability, visibility, and display in the region. Customer Relationship Management : Build strong relationships with key customers, retailers, and institutional clients. Sales Forecasting & Reporting : Monitor sales performance, track KPIs, and report MIS regularly to senior management. Promotions & Schemes : Implement trade schemes, consumer offers, and regional marketing campaigns effectively. Competitor Analysis : Monitor competitor activities and provide insights to enhance market positioning. Key Requirements: Bachelor’s degree (MBA preferred) Minimum 6 years of FMCG/Frozen food experience with at least 2 years in an ASM role. Strong understanding of cold chain logistics and frozen food handling. Proven experience in handling East India market (West Bengal, Bihar, Odisha, Assam, etc.) Excellent negotiation, leadership, and communication skills. Willingness to travel extensively. Preferred Industries : Frozen Foods, Dairy, Ready-to-Eat, Packaged Meat, FMCG – Perishable Goods Job Type: Full-time Pay: ₹14,862.89 - ₹52,052.80 per month Benefits: Cell phone reimbursement Health insurance Paid sick time Provident Fund Schedule: Day shift Supplemental Pay: Performance bonus Work Location: Remote
