Area Sales Manager

RoleArea Sales Manager-

• Developing, maintaining & improving relationships with normal, strategic and key accounts to maintain client loyalty
• Maintain high client NPS across all customers by focusing on their needs and aspirations, catering to their requests in a timely manner and resolving customer complaints on time

Financial metrics

• Ensure that revenue targets are met
• Reduce the cost per sale by monitoring the costs incurred to make the sale- Ensure that cost of converting the leads is reduced on a YOY basis by focusing on reducing the number of iterations required on converting the leads and thus reducing the cost of business development
• Reduce the lead time to sell, starting from first meeting till the time the contract/agreement is signed
• Ensure collections are closed within the defined collection cycle- Ensure payments corresponding to the sales booked have been collected on time by regular follow-ups with customers

Sales channels and processes

• Ensure normal sales accounts are converted to large sales accounts and strategic accounts
• Execute cross sell initiatives and opportunities with existing clients to increase the number of product categories per client
• Execute upselling initiatives and opportunities with existing clients to increase the number of products within product categories
• Leverage knowledge base of current customer buying strategies to showcase Symegas business value proposition in pitch meetings and ensure high lead conversion
• Ensure proper knowledge of products and knowhow to present to the client to ensure that maximum leads are converted in minimum number of iterations

Learning and growth metrics

• Attend all the trainings organised for the sales force to enhance sales skills through behavioural and product trainings

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