Area Sales Manager

Job Description – Area Sales Manager (ASM)

Company: Million Genius Coders (MGC) Powered By KGISL

Location: Kerala (Thrissur, Kochi)

Position: Area Sales Manager – Institutional Sales

Reports To: Regional Head

About MGC Powered By KGISL-KG Group

Million Genius Coders (MGC) is a fast-growing EdTech organization offering innovative

computer science learning solutions for schools.

We aim to bridge the gap between traditional computer education and industry

requirements by enabling students with modern coding, AI, and digital skills.

Role Overview

The Area Sales Manager (ASM) will be responsible for driving institutional sales in the

assigned districts. This role requires building strong relationships with school management,

generating leads, onboarding students, and achieving sales targets. The ASM will also

collaborate with internal teams for smooth implementation of products and services.

Key Responsibilities

- Develop and execute a sales plan for institutional onboarding.

- Identify and engage with decision-makers (Principals, Management, School Owners).

- Generate high-quality leads through school visits, presentations, orientations, and

seminars.

- Convert leads into clients by conducting negotiations and closing deals.

- Maintain an active sales pipeline with timely follow-ups to avoid drop-offs.

- Achieve monthly, quarterly, and annual sales targets.

- Plan and conduct workshops, science exhibitions, and promotional events.

- Collaborate with the operations team to ensure timely product delivery and

implementation.

- Submit regular sales reports (daily, weekly, monthly) to the Regional Head.

Key Performance Indicators (KPIs)

- Lead Generation: Number of new schools visited, decision-makers engaged.

- Conversion Rate: Percentage of leads converted into student onboarding.

- Revenue Achievement: Achievement of sales targets as per assigned goals.

- Activity Tracking: Orientations, demos, and workshops conducted.

- Reporting & Compliance: Timely submission of sales reports and pipeline updates.

Qualifications & Skills

- Bachelor’s degree in Business, Marketing, or relevant field.

- 2–4 years of experience in Institutional/EdTech/Publishing sales.

- Strong communication, presentation, and negotiation skills.

- Ability to build and maintain relationships with school stakeholders.

- Self-motivated, target-driven, and willing to travel extensively.

- Proficiency in MS Office and CRM tools.