Area Sales Manager (ASM)

5 - 8 years

6 - 8 Lacs

Posted:9 hours ago| Platform: GlassDoor logo

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Work Mode

On-site

Job Type

Full Time

Job Description

About Us:

Website: https://howd.in/about/

Job Title: Area Sales Manager – Raipur, Chhattisgarh

Department: Product Management / Technical

Designation: Manager

Industry Type: Solar Inverters & Energy Storage Systems

Location: – Raipur (covering entire Chhattisgarh region

Reports To: VP Sales & Marketing

Employment Type: Full Time, Permanent

Key Responsibilities:

Sales & Business Development

  • Achieve assigned monthly, quarterly, and annual sales targets.
  • Identify and develop new dealers, EPCs, and Consumers across Chhattisgarh.
  • Conduct product presentations, client meetings, and technical solution discussions.
  • Generate business from both EPC and project segments.
  • Prepare and execute territory business plans aligned with organizational goals.

EPC Partner Management

  • Strengthen EPC network in the region through regular engagement and support.
  • Conduct partner training, incentive communication, and performance reviews.
  • Manage pricing, discount structures, and sales schemes effectively.
  • Ensure timely collection of payments and adherence to company’s commercial terms.

Team Management

  • Supervise and motivate territory sales executives and coordinators.
  • Allocate targets, review performance, and guide for skill improvement.
  • Conduct weekly/monthly review meetings and ensure reporting compliance.

Marketing & Expo Handling

  • Represent the company at state-level expos, trade fairs, and dealer meets.
  • Coordinate with the marketing team for event planning, branding, and promotional campaigns.
  • Capture leads, follow up post-event, and ensure conversion.
  • Support in executing local promotional activities such as roadshows, seminars, and installer training.

Travel & Market Coverage

  • Travel extensively across Chhattisgarh to cover all key districts and cities.
  • Conduct regular field visits for customer engagement, project follow-ups, and EPC monitoring.
  • Submit travel and visit reports on time with market insights.

Reporting & Compliance

  • Prepare daily/weekly sales reports and maintain updated CRM records.
  • Provide feedback on market trends, competition, and new opportunities.
  • Ensure compliance with company policies, code of conduct, and reporting protocols.

Qualifications & Experience

  • Bachelor’s degree in Engineering, Science, or Commerce; MBA preferred.
  • 5–8 years of experience in B2B or EPC sales (solar, inverter, or electrical product industry preferred).
  • Excellent communication, leadership, and negotiation skills.
  • Proficient in MS Office and CRM tools.
  • Must be open to travel extensively (up to 80%) within Chhattisgarh.
  • CRM & reporting discipline
  • Strong relationship management

Job Types: Full-time, Permanent

Pay: ₹600,000.00 - ₹800,000.00 per year

Benefits:

  • Paid sick time
  • Provident Fund

Work Location: In person

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