Area Sales Manager (ASM)

About Us:

Website: https://howd.in/about/

Job Title: Area Sales Manager – Raipur, Chhattisgarh

Department: Product Management / Technical

Designation: Manager

Industry Type: Solar Inverters & Energy Storage Systems

Location: – Raipur (covering entire Chhattisgarh region

Reports To: VP Sales & Marketing

Employment Type: Full Time, Permanent

Key Responsibilities:

Sales & Business Development

• Achieve assigned monthly, quarterly, and annual sales targets.
• Identify and develop new dealers, EPCs, and Consumers across Chhattisgarh.
• Conduct product presentations, client meetings, and technical solution discussions.
• Generate business from both EPC and project segments.
• Prepare and execute territory business plans aligned with organizational goals.

EPC Partner Management

• Strengthen EPC network in the region through regular engagement and support.
• Conduct partner training, incentive communication, and performance reviews.
• Manage pricing, discount structures, and sales schemes effectively.
• Ensure timely collection of payments and adherence to company’s commercial terms.

Team Management

• Supervise and motivate territory sales executives and coordinators.
• Allocate targets, review performance, and guide for skill improvement.
• Conduct weekly/monthly review meetings and ensure reporting compliance.

Marketing & Expo Handling

• Represent the company at state-level expos, trade fairs, and dealer meets.
• Coordinate with the marketing team for event planning, branding, and promotional campaigns.
• Capture leads, follow up post-event, and ensure conversion.
• Support in executing local promotional activities such as roadshows, seminars, and installer training.

Travel & Market Coverage

• Travel extensively across Chhattisgarh to cover all key districts and cities.
• Conduct regular field visits for customer engagement, project follow-ups, and EPC monitoring.
• Submit travel and visit reports on time with market insights.

Reporting & Compliance

• Prepare daily/weekly sales reports and maintain updated CRM records.
• Provide feedback on market trends, competition, and new opportunities.
• Ensure compliance with company policies, code of conduct, and reporting protocols.

Qualifications & Experience

• Bachelor’s degree in Engineering, Science, or Commerce; MBA preferred.
• 5–8 years of experience in B2B or EPC sales (solar, inverter, or electrical product industry preferred).
• Excellent communication, leadership, and negotiation skills.
• Proficient in MS Office and CRM tools.
• Must be open to travel extensively (up to 80%) within Chhattisgarh.
• CRM & reporting discipline
• Strong relationship management

Job Types: Full-time, Permanent

Pay: ₹600,000.00 - ₹800,000.00 per year

Benefits:

• Paid sick time
• Provident Fund

Work Location: In person