Analytics Consultant

Main Purpose:

• To advance the application of business intelligence, advanced data analytics, and inform feature prioritization based on user behavioral data for Marcel
• Work with other data scientists, engineers, and product owners to ensure the delivery of all commitments on time and in high quality
• Collaborate with feature teams to understand what parts of the user experience they are looking to better understand using site analytics and first party user reference data
• Ensure analytics tags for new features are developed, tested, and QA’d prior to release and maintained post release

Be responsible for the setup, continuous maintenance, monitoring and troubleshooting of dashboards and data deliverables across all internal teams, including infrastructure, development, product teams, and executive leadership.

Key responsibilities:

The key accountabilities for this role are, but not limited to;

• Play a critical role in the development and derivation of insights and intelligence across the entire Marcel platform across both web and native mobile
• Maintain Marcel site and mobile app analytics including implementation of tags as well as reporting and dashboarding
• Liaise with product leads to derive insights across the platform and help inform decisions on product roadmap/feature evolution
• Advise on measurement strategy and build measurement frameworks that are aligned to product user journeys
• Work with external stakeholders to provide support to other areas of the organization
• Design and analyze experiments across user experience on the application, as well as over email communications (A/B, multivariate)
• Perform analyses of user data and provide feature teams with an understanding of how users are interacting with their product
• Be able to take tasks that are at times, ambiguous and not so clearly defined, and find the specific requirements by communicating with the appropriate team leads
• Be able to clearly and concisely communicate to senior leadership the complexities of the models that have been built and how they will be used/impact end users.
• Approach issues and new feature development with creative solutions

Specific responsibilities:

• Responsible for leading the design and development of all key site and mobile app analytics including tag management and reporting/dashboarding
• Collect requirements from feature teams/product leads and build dashboards in PowerBI/Tableau to help feature teams make data driven decisions
• Build and document analytics tagging specs across the application so that knowledge and the ability to self-serve in site analytics can be distributed across both technical and non-technical audience
• Responsible for the maintenance of dashboards making updates in line with product evolution / new feature releases
• Responsible for establishing best practices and standards
• Write maintainable and efficient code, with clearly documented steps in notebooks in the form of markdown
• Be able to clearly explain findings and insights to both technical and non-technical audiences, including various Publicis Groupe executive leadership
• Follow best practices for test driven environment, continuous integration.
• Design, develop, test and implement end-to-end requirement

Skills Required:

Google Tag Manager, Google Analytics, Html CSS, Javascript.