Adoption Lead

Company Vision:

NowPurchase is transforming the $140B Metal Manufacturing industry. The metal industry forms the backbone of the economy and the fundamental block of the physical world - be it transportation, construction, and every machinery. NowPurchase is a rich, digital marketplace where metal manufacturers (foundries + steel plants) can procure high-quality raw materials (scrap, pig iron, ferroalloys, additives, nodularisers) in a trusted manner. Our technology allows them to optimize their manufacturing process to ensure high productivity and resilience to failure. We currently serve over 250 factories nationwide and are looking to aggressively expand our footprint across India. You can learn more on www.nowpurchase.com.

Position Adoption Lead

Designation – Manager

Function – Customer Success

Reporting to – Senior Manager

Experience – 3 – 5 Yrs

Location – Kolkata

No. of Positions – 1 No.

Qualification – Diploma / B.Tech in Mechanical, Metallurgy, Production, or related disciplines

NowPurchase is looking for a dynamic and proactive Adoption Lead to oversee customer onboarding, engagement, and success across India for our flagship SaaS platform – MetalCloud. With rapid national expansion and 30+ new client onboardings every quarter, this role is critical to building scalable adoption processes, reducing dependencies on the current lead, and strengthening second-line leadership in the customer success function.

• Lead and manage onboarding and product adoption for customers across South, West, and East India.
• Frequently travel to client locations, especially for key accounts or escalations. Mentor and guide a distributed team of Customer Success Executives.
• Standardize onboarding processes and review implementation progress regularly.
• Plan rollouts and ensure timely and effective product implementations.
• Align regional teams with SOPs, product training modules, and onboarding goals.
• Drive customer activation, product usage, and early value realization.
• Step in as the escalation point for onboarding or adoption blockers.
• Track KPIs like activation time, engagement, and retention readiness.
• Provide actionable insights through regular internal reporting.
• Identify upselling and cross-selling opportunities through data and feedback.
• Collaborate with Customer Success Managers on renewal readiness.

Desired Attributes

• 3–5 years of experience in customer success, implementation, or post-sales—preferably in a B2B SaaS setup.
• Hands-on experience managing or mentoring distributed teams.
• Excellent verbal and written communication skills in English and Hindi.
• Strong customer-facing capabilities and stakeholder management.
• Willingness to travel extensively across India.
• Proficient in tools such as Zoho, Gainsight, HubSpot, or similar CRMs.
• Strong in cross-functional collaboration and team ownership.
• Skilled in Excel/GSheets, reporting, and analysis.

Compensation & Benefits

• Compensation: As per industry standards & pedigree of the candidate
• Group Medical Insurance: This is over and above compensation. 3 lakhs floater for the family including parents, spouse, children. Top Up option is also available upon personal request.
• Generous leave structure including maternity & paternity leaves
• Snacks on the house

Hiring Process

• Screening of applicants & telephonic discussion with HR.
• F2F/Video discussion with Hiring Managers
• Mettl Assessments
• Final round interview with Director.
• Email communication on final feedback.