Ad Campaign Specialist

About the Role

We are seeking a highly motivated and results-driven Ad Campaign Specialist to join our marketing team. This role is primarily responsible for creating, managing, and optimizing digital advertising campaigns on Google Ads and LinkedIn Ads. The ideal candidate is analytical, creative, and passionate about delivering measurable business results through paid media.

Key Responsibilities

• Develop and implement advertising strategies across Google Ads and LinkedIn Ads to drive lead generation, brand awareness, and conversions.
• Conduct audience research, keyword planning, and competitor analysis to inform campaign structure.
• Set up and manage search, display, and retargeting campaigns on Google Ads.
• Create, launch, and optimize LinkedIn ad campaigns (sponsored content, text ads, InMail, etc.).
• Monitor performance metrics and manage campaign budgets effectively.
• Continuously test ad creatives, targeting, and bidding strategies to maximize ROI.
• Track, analyze, and report on key performance metrics (CTR, CPC, CPL, ROAS, etc.).
• Provide actionable insights and recommendations for ongoing campaign improvements.
• Work closely with the marketing and content teams to align campaigns with broader marketing initiatives.
• Coordinate with sales to ensure campaign leads are nurtured effectively.

Qualifications

• Proven experience managing Google Ads and LinkedIn Ads campaigns.
• Strong understanding of digital advertising KPIs and performance tracking.
• Proficiency with Google Ads Manager, Google Analytics, and LinkedIn Campaign Manager.
• Strong analytical and problem-solving skills with the ability to interpret data into actionable insights.
• Excellent written and verbal communication skills.
• Certification in Google Ads (preferred but not required)

Nice-to-Have Skills

• Experience with other paid media platforms (Facebook Ads, Instagram Ads, Twitter Ads).
• Familiarity with CRM and marketing automation tools.
• Basic design skills for creating ad creatives.