Ad Campaign Specialist

Company: First Show – A Business unit of Chai Shots Private Limited
Location: Hyderabad Experience: 1–3 Years Role: Ad Campaign Specialist Role Type: Full-Time First Show, a leading film marketing agency under Chai Shots Private Limited, is looking for an experienced and results-driven Ad Campaign Specialist to manage and optimize our digital advertising efforts for film promotions. Position Overview: The Ad Campaign Specialist will be responsible for the end-to-end management of digital advertising campaigns across various platforms, primarily Meta (Facebook/Instagram) and YouTube, with a core focus on lead generation and driving audience engagement for our film projects. The ideal candidate will have a proven track record of successfully executing performance-based campaigns and achieving measurable ROI. Experience: 1–3 Years in a relevant digital advertising or performance marketing role. Key Responsibilities • Develop, implement, and manage highly effective paid advertising campaigns on Meta (Facebook/Instagram Ads), YouTube Ads, and other relevant platforms. • Ensure campaigns are aligned with the film's marketing goals, budget, and target audience profile. • Conduct in-depth audience research and segmentation to identify and target the right audience for each film. • Develop and test various audience types, including lookalike audiences, custom audiences, and interest-based targeting, to maximize lead generation and reach. • Continuously monitor, analyze, and optimize campaign performance against key metrics (e.g., CPA, CPL, CTR, Conversion Rate, ROAS). • Manage daily campaign pacing, bid strategies, and budget allocation to ensure efficiency and maximum impact. • Generate regular, detailed reports on campaign performance, providing actionable insights and recommendations to stakeholders. • Utilize analytics tools (e.g., Google Analytics, platform dashboards) to track and attribute campaign success. • Collaborate with the creative and content teams to ensure ad copies, visuals, and video assets are high-performing, platform-optimized, and on-brand. • Conduct A/B testing on ad creative and messaging to improve effectiveness. Technical Proficiency: • Expertise in using Meta Ads Manager (including setting up tracking, pixels, and custom conversions). • Strong working knowledge of YouTube Ads and Google Ads. • Familiarity with marketing analytics and reporting tools. Why Join First Show? Work with the dynamic team at Chai Shots Private Limited on exciting film projects, promoting some of the most anticipated movies in the industry. Be at the forefront of digital film marketing and directly contribute to the success of every theatrical release