Ad Campaign Specialist

We're looking for an ads specialist with 2+ years of experience with social media and search engine ads. In this role, you will be required to set up and manage paid marketing and online advertising for a wide array of customers. You will also work with our marketing team to create campaigns that maximize online presence and conversions.

Responsibilities

• Implementing and monitoring social media (Facebook, Instagram, LinkedIn etc.) and search engine (Google, YouTube, Quora etc.) ads
• Allocation of ads budgets based on the goals and objectives of the customer
• Coordinating with creative professionals to develop visuals for advertisements
• Developing and implementing Email campaigns
• Day-to-Day coordination with the customer and their marketing teams
• Assessing the performance of campaigns and making real-time optimizations throughout the campaign duration
• Analyzing the analytics from ads campaigns to make detailed customer reports and presentations
• Educating clients on the best advertising practices for each platform

Qualifications

• 2+ years of experience in creating and managing social media ads
• Prior experience in implementing and analysing Google Search, Display, Video ads and other pay-per-click (PPC) ads
• Ads certification from Google will be preferred

Skills

• In depth knowledge of Google Ads and Google Analytics
• Good analytical and critical thinking skills
• Competency in using Word, Excel, and PowerPoint to produce reports and presentations